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Michael Fassnacht, chief customer intelligence officer at Draft FCB, Chicago, part of the Interpublic Group of Companies, was promoted to a new post, worldwide chief strategy officer.
The new entities — companies like PowerReviews, Bazaarvoice and RelevantMind — all offer inexpensive feedback methods that can be used to incorporate valuable customer intelligence into their daily operations.
It may be, for example, that a carmaker's customers love its latest sports car, but loathe its sound system.As well as companies seeking to better understand their customer, intelligence agencies are also becoming interested in the sentiment analysis.
"If you look at it in cold terms, it seems like they are really out to trick the customer," says Dave Frankland, the research director for customer intelligence at Forrester Research.
Painter is managing director of BSkyB's customer intelligence unit, Sky IQ, which provides data and information to BSkyB as well as other companies such as Centrica and financial services company Zurich.
Carlie Lau, Head of Customer Intelligence at ING DIRECT Australia, agrees: "You can pore over quantitative data, which is great, but you have to have good personal interaction with your customers as well.
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She respects her customers' intelligence and wallet while proposing options that feel honest.
And until a thorough inquiry is undertaken, the Haggler contends that US Airways takes the dimmest view of its customers' intelligence.
To say that they regularly underestimate their customers' intelligence would be a great understatement.
Its customer-intelligence platform now pulls virtual machine data from multiple data centers and then models it for customers to do simulations.
The idea is to influence purchase decisions, while providing its customers with intelligence on customers that can be used to improve marketing, R&D, operations and so on.
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Customer security
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Customer knowledge
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