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"Vertical retail still scares everybody," Mr. Garden said.
"The Milsteins will build 550 apartments," said Robert Baker, "and we will build 450,000 square feet of vertical retail".
A spokeswoman for Related rebutted this idea, however, saying that parking charges were commonplace at vertical retail centers.
(The Time Warner Center, mind you, is a vertical retail environment, and I do gastronomic humanitarian work).
Still in early stages, National Realty is working in partnership with Howard and Edward Milstein, New York City developers, to prepare a presentation for a major apartment and vertical retail complex in downtown Stamford.
A vertical retail format -- as opposed to the more traditional horizontally structured mall -- is increasingly being seen in metropolitan areas where land is at a premium, said Mark Schulman, a partner in Street-Works, the White Plains architectural firm responsible for the overall design of the City Center complex.
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But "vertical retailing hasn't worked very well in New York," said Alan Victor, an executive vice president of Lansco, a brokerage firm that specializes in retailing properties.
In 1998, Mr. Garden and other members of Forest City's development team toured Asia, where vertical retailing is commonplace, in search of inspiration for improving circulation on the upper floors.
Though the Gap suffered in the last two years, Mr. Drexler, 58, is still the man who basically invented "vertical retailing" -- creating one's own brand, like the Gap, and selling nothing else.
Its software is tailored to six verticals: retail, financial services, hospitality, telecommunications, autos and B2B providers.
The company focuses strongly on two verticals – retail and financial services – but also caters to other industries like telecom, media and Internet businesses.
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