Sentence examples for using controversy from inspiring English sources

Whether the strategy was intentional or not, Gerry McCusker, who has written a book on public relations disasters, believes Kraft's experience with iSnack 2.0 will become a useful case study in using controversy to "cut through the clutter" of the marketing space.

Using controversy to increase ratings is an age-old ploy.

It's almost as if he's trying to make the British Blurred Lines, using controversy to sell more tickets and records.

The movie is based on the Lawrence Wright book of the same title, so the revelations are nothing new, but the documentary is using controversy for the right reason.

Anita Roddick, founder of Body Shop and no stranger to using controversy to create a marketing stir, calls most guerrilla campaigns "the masturbatory indulgences of ad men".Certainly, there are plenty of examples of stunts backfiring.

It should use controversy to open debate".

On the campaign trail, Kobach has used controversy to his advantage.

You're using the controversy for your podcast.

He cleared Bruno of wrongdoing but excoriated Spitzer for using the controversy to gain political advantage over Bruno.

But it is also clear that Budig is using the controversy to promote her own yoga business, and to enhance her own celebrity.

Mr. Sadr, who appears to be using the controversy to build his support after the Iraqi military occupied Sadrist strongholds in Baghdad and Basra, has demanded that whatever agreement emerges from negotiations be put to a national referendum.