today though

USAGE SUMMARY

"today though" is a correct and usable phrase in written English.
You can use it as a way to introduce a contrast or comparison between the present and some other time. For example: "We used to shop in physical stores, but today though, most of our shopping is done online."

✓ Grammatically correct

News & Media

Academia

Human-verified examples from authoritative sources

Exact Expressions

31 human-written examples

Today, though, the U.S. has few challengers.

The New Yorker

Today, though, people do care.

The Economist

Not today though, surely?

The Guardian - Lifestyle

Today, though, all may share a smile.

Independent

Today, though, many unemployment offices have closed.

The New York Times

Today, though, it's all about focus.

The Economist

Human-verified similar examples from authoritative sources

Similar Expressions

29 human-written examples

This week, though, it worked.

The New Yorker

By the 1950s, though, automats were struggling.

The New York Times - Arts

By the 1980s, though, that had changed.

The New York Times - Health

In 2012, though, prices began moving upward.

The New York Times

In 2010, though, emissions began rising.

The Economist

Expert writing Tips

Best practice

When using "Today though", ensure the preceding context is clear to allow the contrast to be easily understood. This improves the overall coherence of your writing.

Common error

Avoid using "Today though" without a clear reference point. If the reader cannot easily identify what is being contrasted, the phrase loses its effectiveness and may confuse your audience.

Linguistic Context

The phrase "Today though" functions as a discourse marker, specifically an adverbial phrase, used to introduce a contrast or a shift in perspective. As confirmed by Ludwig, it effectively connects a present situation with a prior one.

Expression frequency: Common

Frequent in

News & Media

65%

Academia

15%

Formal & Business

10%

Less common in

Science

5%

Encyclopedias

3%

Wiki

2%

Ludwig's WRAP-UP

In summary, "Today though" is a commonly used adverbial phrase that serves to introduce a contrast or transition from a previous state. As Ludwig AI indicates, it's grammatically correct and can effectively signal a change in circumstances across various contexts. While suitable for both formal and informal settings, it’s essential to ensure the contrast is clear to maintain coherence. Alternative phrases such as "however, nowadays" and "nevertheless, in the present day" can offer similar nuances. The phrase is frequently found in news and media, followed by academia, reflecting its versatility and widespread acceptance.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

However, nowadays

This alternative emphasizes the contrast by explicitly stating that the current period is different from the past.

Nevertheless, in the present day

It highlights the existing period while acknowledging an opposing or contrasting element.

Still, in current times

This alternative maintains the contrasting idea, placing emphasis on the current era.

Yet, at the present time

This alternative underscores the contrast, emphasizing the present time as distinct from what preceded it.

Even so, in today's world

This option emphasizes the current era while highlighting that a contrary element persists.

That being said, presently

This alternative acknowledges a preceding statement but shifts the focus to the present situation.

All the same, as it stands now

It points out the contrasting situation in current standing, while acknowledging a previous action or stance.

Despite that, at this moment

This alternative underlines the existing moment while recognising that conflicting elements exist.

Nonetheless, as things are today

This option emphasizes the current situation in contrast with previous conditions, recognising that things are as they are today.

Be that as it may, currently

This alternative recognises a prior scenario but changes to current status.

FAQs

How can "today though" be used in a sentence?

You can use "today though" to introduce a contrast or shift in focus from a previous state or situation, for example: "We used to rely on printed maps, but "today though", we mostly use GPS on our phones."

What phrases are similar to "today though"?

Alternatives include phrases like "however, nowadays", "nevertheless, in the present day", or "still, in current times", each providing a slightly different nuance while maintaining the contrasting element.

Is it correct to use "today though" at the beginning of a sentence?

Yes, it is grammatically correct to start a sentence with "today though" to signal a contrast or shift in the narrative. This usage is common in both formal and informal writing.

What's the difference between "today though" and "nowadays"?

While both phrases indicate a present time frame, ""today though"" explicitly contrasts the current situation with a previous one, whereas "nowadays" simply refers to the current period without necessarily implying a contrast.