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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com
to maintain appearances
Grammar usage guide and real-world examplesUSAGE SUMMARY
The phrase "to maintain appearances" is correct and usable in written English.
It can be used when discussing the act of keeping up a certain image or facade, often to avoid judgment or scrutiny from others. Example: "Despite their financial struggles, they continued to maintain appearances by living in a lavish home and driving expensive cars."
✓ Grammatically correct
News & Media
Wiki
Alternative expressions(19)
for the sake of protocol
for the sake of rigor
for formality sake
for the sake of tradition
for the sake of formal
for the sake of decorum
to comply with regulations
to follow procedure
for the sake of process
to observe due form
for the sake of thoroughness
to uphold standards
to comply with protocol
for the sake of style
for the sake of formality
to put on a show
as a matter of form
for the sake of convention
out of convention
Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Human-verified examples from authoritative sources
Exact Expressions
19 human-written examples
"They would do anything to maintain appearances," he said.
News & Media
In a crumbling old Victorian home, a family crumbles while doing their best to maintain appearances and lie to themselves.
News & Media
In June 2012, on the day of his election, Morsi seemed to understand the need to maintain appearances.
News & Media
"I think they bring minorities in the door to maintain appearances, and so they can say they are diverse," he said of the agency.
News & Media
"In the activist movement, conflict is often regarded as an aberration, hence this need to maintain appearances of harmony and constant consensus.
News & Media
But does it cost £1,235-a-day to maintain appearances when you get an 80% staff discount on the in-house clobber?
News & Media
Human-verified similar examples from authoritative sources
Similar Expressions
41 human-written examples
In fact, popularity is often not nice, as it entails responsibilities to maintain certain appearances, hang around certain people and always feel on show.
Wiki
As for the third factor (F3), it is understandable that, in-class competition and desire to maintain social appearances, or even a desire to impress other peers by native-like L2 speech, naturally occur in group psychology.
Accepting screening would prevent this embarrassment from occurring and therefore help professionals' to maintain their appearances of competence.
Science
Added State, it appears that "the government's policy towards religion has been to maintain an appearance of tolerance for international audiences, while suppressing internally all non-state-sanctioned religious activities".
News & Media
Now, though, people on both sides of the feud question whether the two men were ever really close or whether they were simply maintaining appearances to help win regulatory approval for their projects in the United States and abroad.
News & Media
Expert writing Tips
Best practice
When using "to maintain appearances", consider the specific context. Be sure the intended meaning is to preserve a facade or outward image, not simply to maintain something in good condition.
Common error
Avoid relying too heavily on "to maintain appearances". While correct, overusing it can make your writing sound repetitive. Explore synonyms like "to keep up appearances" or "to preserve an image" to vary your language.
Source & Trust
83%
Authority and reliability
4.5/5
Expert rating
Real-world application tested
Linguistic Context
The phrase "to maintain appearances" functions as an infinitive phrase expressing purpose. It indicates the reason behind an action, explaining why someone does something to preserve a specific outward image. As Ludwig AI suggests, this phrase is grammatically correct and widely understood.
Frequent in
News & Media
68%
Wiki
12%
Academia
7%
Less common in
Encyclopedias
3%
Science
7%
Formal & Business
3%
Ludwig's WRAP-UP
In summary, the phrase "to maintain appearances" is a grammatically sound and commonly used expression that explains the motivation behind actions taken to preserve a specific outward image. As Ludwig AI confirms, it’s reliable for expressing the purpose of concealing underlying realities. Found frequently in News & Media, it holds a neutral register, suitable for various contexts, though formal writing might benefit from more sophisticated alternatives. While "to maintain appearances" is valuable, avoid overuse by considering alternatives such as "to keep up appearances" or "to preserve an image".
More alternative expressions(6)
Phrases that express similar concepts, ordered by semantic similarity:
to keep up appearances
Similar in meaning, but uses a more colloquial expression.
to keep up a facade
Emphasizes the act of constructing and upholding a deceptive or artificial front.
to preserve an image
Focuses on the act of protecting and upholding a certain perception.
to uphold a pretense
Highlights the act of sustaining a false or artificial show.
to put on a show
Suggests a deliberate performance aimed at deceiving or impressing others.
to project an image
Highlights the act of outwardly displaying a particular persona.
to save face
Implies an effort to avoid embarrassment or humiliation.
to feign normalcy
Focuses on pretending to be ordinary or unaffected, when that is not the case.
to create an impression
Focuses on the intentional act of forming a specific perception in someone's mind.
to uphold standards
More general, implies adhering to certain expected behaviors or qualities.
FAQs
How can I use "to maintain appearances" in a sentence?
You can use "to maintain appearances" to describe actions taken to preserve a certain image or facade, as in "Despite their financial troubles, they continued "to maintain appearances" by living in a lavish home".
What's a good alternative to "to maintain appearances"?
Alternatives include "to keep up appearances", "to preserve an image", or "to uphold a pretense", depending on the specific nuance you want to convey.
Is "to maintain appearances" formal or informal?
"To maintain appearances" is generally considered neutral in tone and can be used in both formal and informal contexts, although more formal alternatives might exist for academic writing.
What does it mean "to maintain appearances"?
It means to behave or present oneself in a way that conforms to a certain standard or expectation, often to conceal one's true situation or feelings. It's about upholding a specific image or "to keep up a facade".
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Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Source & Trust
83%
Authority and reliability
4.5/5
Expert rating
Real-world application tested