to generate buzz

USAGE SUMMARY

The phrase "to generate buzz" is correct and usable in written English.
It is typically used in marketing or communication contexts to describe the act of creating excitement or interest around a product, event, or idea. Example: "The company launched a new advertising campaign to generate buzz before the product release."

✓ Grammatically correct

News & Media

Human-verified examples from authoritative sources

Exact Expressions

60 human-written examples

In short, he has begun to generate buzz.

The New York Times

It will soon become another example of Nevins's and HBO's uncanny ability to generate buzz.

The New York Times - Magazine

Well-known brands are also trying new approaches, hoping to generate buzz both online and off.

The New York Times

In hindsight, it is clear now that Tebow's role was to generate buzz.

The New York Times - Sports

Such projects aim to generate buzz while trying out a new product or marketing concept.

The New York Times

The colors alone are enough to generate buzz for your morning muffin.

The New York Times

The purpose of these set pieces is to be controversial in order to generate buzz.

Independent

The goal is to generate buzz, which, with any luck, will trickle down to the ticketbuying masses.

The New Yorker

She bought more inventory for the racks and threw celebrity-fueled parties at the store to generate buzz.

The New York Times

There are then plans for televised debates among the candidates to generate buzz ahead of the polls.

The New York Times

But Mr. Santorum is clearly hoping to generate buzz — and free publicity — with the humorous new ad, titled "Rombo".

The New York Times

Expert writing Tips

Best practice

Use "to generate buzz" when you want to emphasize the creation of excitement or anticipation, particularly in marketing or public relations contexts. For instance, "The company launched a viral campaign to generate buzz around its new product."

Common error

Avoid using "to generate buzz" in highly formal or academic writing. Opt for more neutral alternatives like "to increase awareness" or "to stimulate interest" to maintain a professional tone.

Linguistic Context

The phrase "to generate buzz" functions as an infinitive phrase, typically used as an adverbial of purpose, explaining the reason or intention behind an action. Ludwig AI confirms this usage through its examples.

Expression frequency: Very common

Frequent in

News & Media

100%

Less common in

Science

0%

Formal & Business

0%

Academia

0%

Ludwig's WRAP-UP

The phrase "to generate buzz" is a common and grammatically correct expression used to describe the act of creating excitement or interest around a particular subject. As evidenced by the numerous examples from Ludwig AI, it's particularly prevalent in news and media contexts. While generally neutral in tone, it may be too informal for certain academic or formal writing scenarios. In such cases, alternatives like "to increase awareness" or "to stimulate interest" are more suitable. Remember to use "to generate buzz" strategically to emphasize the intention of creating attention and anticipation.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

to create a buzz

Slightly different wording to convey almost exactly the same meaning.

to create a stir

This alternative focuses on creating a noticeable reaction or excitement.

to drum up interest

This alternative emphasizes proactively building or increasing interest in something.

to spark excitement

This alternative highlights the initiation of enthusiasm or positive anticipation.

to build hype

This alternative focuses on creating anticipation and excitement, often through marketing.

to stimulate interest

This alternative indicates encouraging or arousing attention in something.

to promote interest

Focuses on the act of actively encouraging attention.

to amplify awareness

Highlights the act of broadening the general knowledge or perception of something.

to make waves

This alternative suggests causing a significant impact or reaction.

to set tongues wagging

This implies causing people to talk or gossip about something.

FAQs

What does it mean "to generate buzz"?

The phrase "to generate buzz" means to create excitement, interest, or attention around a particular topic, product, or event. It's often used in marketing and public relations to describe efforts to increase awareness and anticipation.

How can I use "to generate buzz" in a sentence?

You can use "to generate buzz" to describe actions taken to create hype. For example, "The company used social media "to generate buzz" for their new product launch".

What can I say instead of "to generate buzz"?

You can use alternatives like "to create excitement", "to spark interest", or "to build hype" depending on the context.

Is it appropriate to use "to generate buzz" in formal writing?

While "to generate buzz" is widely understood, it's often considered informal. In formal writing, consider using alternatives like "to increase awareness" or "to stimulate interest".