to assure

USAGE SUMMARY

The phrase "to assure" is correct and usable in written English.
It can be used when you want to express the act of making someone feel certain or confident about something. Example: "I want to assure you that we are doing everything possible to resolve the issue."

✓ Grammatically correct

News & Media

Science

Formal & Business

Wiki

Human-verified examples from authoritative sources

Exact Expressions

60 human-written examples

Rotate the dough to assure even browning.

The New York Times - Health

To assure continuity.

The Guardian - Opinion

This was enough to assure his legend.

The New York Times - Books

It's not high enough to assure his reëlection or low enough to assure his defeat.

The New Yorker

Justices have life tenure to assure their independence and impartiality.

The New York Times

(I have to assure you, this is false).

The New York Times

MasterCard said it was working to assure customers' privacy.

The New York Times

Tells about their undercover operations to assure their goal.

The New Yorker

They met periodically with nutritionists to assure compliance.

The New York Times

It makes sense for America to assure Israel's security.

The New York Times

Those figures are measured in dollars to assure international comparability.

The New York Times

Expert writing Tips

Best practice

When using "to assure", clearly state what you are guaranteeing or making certain. Provide specific details to enhance credibility and avoid ambiguity.

Common error

Avoid using "to assure" when you only intend to express hope or expectation, but lack the means to guarantee an outcome. Use phrases like "to hope" or "to expect" instead if certainty is not possible.

Linguistic Context

The phrase "to assure" functions as an infinitive form of the verb "assure", often used to introduce a clause expressing the purpose of guaranteeing or making certain of something. As Ludwig AI suggests, it conveys certainty or confidence.

Expression frequency: Very common

Frequent in

Science

33%

News & Media

31%

Formal & Business

6%

Less common in

Wiki

6%

Encyclopedias

0%

Social Media

0%

Ludwig's WRAP-UP

In summary, "to assure" is a versatile and grammatically sound phrase used to express the intent of guaranteeing or providing confidence in a statement or action. Ludwig AI confirms its correctness and usability in a wide array of contexts, from science and news to formal business communications. With a very common frequency of occurrence and backed by authoritative sources like The New York Times and The New Yorker, "to assure" serves as a reliable means to convey certainty and reliability, although it's crucial to use it when you have actual means to guarantee the specified outcome, as alternatives such as "to ensure" or "to guarantee" may carry slightly different connotations. Remember to use it with precision and context-awareness to maximize clarity and impact.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

to guarantee

Focuses specifically on providing a formal guarantee or promise.

to ensure

Highlights the action of making something certain to happen.

to make certain

Emphasizes the effort to eliminate doubt or uncertainty.

to make sure

A more informal way of saying to guarantee a specific result.

to ascertain

Stresses the process of finding something out for certain; to confirm.

to verify

Implies checking or confirming the truth or accuracy of something.

to confirm

Suggests reinforcing or establishing something with certainty.

to reassure

Specifically focuses on restoring someone's confidence.

to promise

Highlights making a declaration assuring that one will do something.

to certify

Implies official endorsement, confirming its validity.

FAQs

How can I use "to assure" in a sentence?

You can use "to assure" to express the act of making someone confident about something, such as, "I want "to assure" you that we are doing everything possible to fix this."

What are some alternatives to "to assure"?

Depending on the context, you can use alternatives like "to guarantee", "to ensure", or "to reassure".

What's the difference between "to assure" and "to ensure"?

"To assure" often involves giving confidence or a promise to someone, while ""to ensure"" focuses on making certain that something will happen.

Is it correct to use "to assure" in formal writing?

Yes, ""to assure"" is perfectly acceptable in formal writing. It's commonly used in business, legal, and academic contexts to convey certainty or guarantee.