through alternative channels

USAGE SUMMARY

The phrase "through alternative channels" is correct and usable in written English.
It can be used when referring to different methods or pathways for communication, distribution, or access to information or resources. Example: "We can reach our target audience more effectively through alternative channels such as social media and email marketing."

✓ Grammatically correct

News & Media

Science

Formal & Business

Human-verified examples from authoritative sources

Exact Expressions

13 human-written examples

But Mr. Melo said he hoped to sell biofuels through alternative channels like large retail chains like Costco.

The New York Times

Hoping to keep WikiLeaks vital while its anonymous-submission system was down, Assange was seeking material through alternative channels, in some instances taking remarkable risks.

The New Yorker

Denise F. Warren, general manager of The Times's Web site, said it made sense to extend the publication's reach through alternative channels now that it was shifting toward digital subscriptions.

The New York Times

Sites that allow artists to promote themselves without going through the rituals of the art world are great because for every dud who gets publicity through alternative channels, there is also the chance of raw genius sidestepping the institutions that force art and artists to conform to fashion and supposed good taste.

The Guardian - Arts

Grillo ignores other politicians and the press, and broadcasts his messages through alternative channels: comedy shows, city-council meetings, demonstrations, and MeetUp gatherings across Italy, and via his Web site, which is run by the Internet guru Gianroberto Casaleggio but displays Grillo's blend of irreverence, optimism, and fruitful obscenity.

The New Yorker

"It's a race for top talent, and you would be crazy to ignore talent that is demonstrating execution and learning through alternative channels," says Jason Madhosingh, an Enstitute board member and director of innovation and digital partnerships at American Express, a role in which he makes hiring decisions.

The New York Times

Human-verified similar examples from authoritative sources

Similar Expressions

47 human-written examples

The idea of these reduced forms is that, if the mechanism we explore is valid, we should expect that, ceteris paribus, being a temporary worker has a negative effect on the scores mainly through the reduction of the amount of OJT they undertake, and not so much through other alternative channels.

SERIEs

From this background, we develop a structural model of managerial orientation, innovation strategy, and firm performance to be applied to data from Ontario farms that market through direct and alternative channels (Fig. 1).

Agricultural and Food Economics

As firms that market their production through direct and alternative channels have close contact with all customers, we would expect that they would have greater access to relevant market information, e.g. through customer surveys and product trials, and would thus be in a better position to react to this information and improve performance.

Agricultural and Food Economics

Expecting that these relationships would also hold for farms selling through direct and alternative channels in Ontario, we propose the following hypotheses: H10a: An increase in the level of marketing innovations within the past three years is associated with an increase in satisfaction with current performance.

Agricultural and Food Economics

Cooperative activities may provide one of several alternative channels through which post-harvest information can be extended to clients.

Food and Agriculture Organization of the United Nations

Expert writing Tips

Best practice

When describing a distribution strategy, use "through alternative channels" to indicate a deliberate choice to bypass conventional methods and explore innovative avenues for reaching the target audience.

Common error

Avoid using "through alternative channels" when simply referring to additional or supplementary methods. This phrase implies a conscious decision to deviate from the norm, not just expand existing efforts.

Linguistic Context

The phrase "through alternative channels" functions as a prepositional phrase, typically modifying a verb or noun. It describes the means or method by which an action is carried out, emphasizing that these means are not the usual or conventional ones. Ludwig AI validates this usage.

Expression frequency: Common

Frequent in

News & Media

40%

Science

30%

Formal & Business

10%

Less common in

Academia

10%

Wiki

5%

Reference

5%

Ludwig's WRAP-UP

In summary, "through alternative channels" is a versatile prepositional phrase used to describe the utilization of unconventional methods for achieving a particular outcome. Ludwig AI confirms it's grammatically correct. Its usage spans across diverse contexts like news, science, and business, suggesting a neutral register. While alternatives like "via unconventional routes" or "using non-standard methods" exist, "through alternative channels" specifically emphasizes a deliberate deviation from established norms. When writing, ensure the context genuinely reflects an unconventional approach, not just supplementary efforts. This phrase is commonly used and well-understood, making it a valuable tool for clear and impactful communication.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

through different avenues

Emphasizes the variety of paths or means available.

via unconventional routes

Focuses on the path or method used, emphasizing its non-traditional nature.

pursuing indirect routes

Highlights that the path taken isn't a straight one, or not the standard one.

using non-standard methods

Highlights the use of methods that deviate from the typical or expected ones.

by exploring unconventional options

Emphasizes the act of seeking out and considering choices that are outside the norm.

by means of alternative pathways

Focuses on the existence of parallel or substitute routes.

via alternate modalities

Focuses on the different forms or methods of doing something.

utilizing innovative strategies

Highlights the creativity and novelty of the approaches used.

employing diverse mechanisms

Stresses the range and variety of the tools or processes involved.

leveraging atypical resources

Emphasizes the use of resources that are not commonly relied upon.

FAQs

How can I use "through alternative channels" in a sentence?

Use "through alternative channels" when you want to emphasize that something is being done using methods that are not conventional or standard. For example, "The company decided to market its product "through alternative channels" like social media influencers instead of traditional advertising."

What is a good substitute for "through alternative channels"?

Depending on the context, you can replace "through alternative channels" with phrases like "via unconventional routes", "using non-standard methods", or "through different avenues".

Is it better to say "through alternative channels" or "via alternative channels"?

Both "through alternative channels" and "via alternative channels" are grammatically correct and convey a similar meaning. The choice depends on personal preference and the specific context. Both are acceptable ways of indicating that something is achieved using non-traditional means.

What does it mean to market something "through alternative channels"?

Marketing "through alternative channels" means using non-traditional marketing methods to reach potential customers. This could include strategies like influencer marketing, content marketing, social media campaigns, or partnerships with niche communities instead of relying solely on traditional advertising like TV, radio, or print ads.