Apple's valuation rose because it now had an innovative business model, involving a combination of the right software, digital rights-protected music, and an MP3 player uniquely configured to use that software and access that music.
But at least that virus was curable with the right software.
Use the right software: Excel should be fine for most purposes.
American banks are overwhelmingly interested in getting their hands on the right software.
But getting the physical barriers in place, along with the right software, is only a start.
With the right software, computers need not squeeze the art out of architecture.
Heins seemed to imply that the Q10's delay was down to carrier testing: "It's our job to deliver the right software package and the right software quality to the carriers," he said.
It's a world where the unglamorous can become glamorous (well rich) overnight, just by designing the right software.
With an online-bought drone, a smartphone and the right software, anyone could create "a little killer robot", Walsh added.
The effect is barely visible on the picture, but the recipient can extract it with the right software.
It may not sound like much, but combined with the right software, it opens up a massive number of possibilities.
