the customer base is

USAGE SUMMARY

The phrase "the customer base is" is correct and usable in written English.
You can use it when discussing the group of customers that a business serves or targets. Example: "The customer base is expanding rapidly due to our new marketing strategies."

✓ Grammatically correct

News & Media

Science

Formal & Business

Human-verified examples from authoritative sources

Exact Expressions

30 human-written examples

Though the customer base is predominantly women, the salon says men are experimenting with styles too.

The Guardian - Lifestyle

"The brilliance of my restaurant is that the customer base is soooo special," he says.

The New York Times

Building the customer base is essential to attracting more theaters that, in turn, could attract more customers.

The New York Times

From a business perspective, that makes sense: the customer base is increasing, as health authorities have long pointed out.

The New York Times

The customer base is changing from those who idolize messengers to those who want to ride tricks, he said, but T-shirts, too, can cross tribal lines.

The New York Times

Business is heaviest on weekdays; the heart of the customer base is the city workers who have jobs in the neighborhood.

The New York Times

Human-verified similar examples from authoritative sources

Similar Expressions

28 human-written examples

"The majority of what we see coming and the focus of the Walmart customer base is largely women – that's what we have a lot of.

TechCrunch

More than sheer numbers, the makeup of the exchange customer base is crucial, especially after health insurance companies reported losses during the marketplaces' first two years because enrollees proved sicker and costlier than expected.

Huffington Post

The cross-selling of other products on to the existing customer base is destined to become the key battleground, as each bank strives to become the one-stop shop for all the personal finance needs of their customers".

Independent

The first message of the collection seemed to be that the couture customer base is not just global but strongly skewed toward new markets in Asia, the Middle East and South America.

The Guardian - Lifestyle

"The PayPal customer base is very complimentary to the customer base that would frequent Subway restaurants," explains Ken Moy, Director of Global Payments and Emerging Commerce at Subway.

TechCrunch

Expert writing Tips

Best practice

When describing a business's reach, use “the customer base is” to introduce statistics about the size, growth, or demographics of its clientele.

Common error

Avoid broad, vague statements about “the customer base is everyone”. Instead, focus on specific characteristics, behaviors, or needs to provide more meaningful insights.

Linguistic Context

The phrase "the customer base is" functions as a subject complement, linking the subject to a description of its state or characteristics. It's commonly used to introduce information about who the customers are, as confirmed by Ludwig.

Expression frequency: Common

Frequent in

News & Media

73%

Science

15%

Formal & Business

12%

Less common in

Academia

0%

Encyclopedias

0%

Wiki

0%

Ludwig's WRAP-UP

In summary, the phrase "the customer base is" is a grammatically sound and frequently used expression to describe a company's customers. Ludwig AI confirms that its primary function is to link a subject to its description, commonly used to inform about demographics, growth, and loyalty. Predominantly found in news and media, its neutral register makes it suitable for various contexts. It's crucial to avoid vagueness and provide specific details when discussing customer characteristics for more impactful communication. The provided alternatives such as "the clientele consists of" or "the market encompasses" offer subtle shifts in meaning depending on the intended emphasis.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

the clientele consists of

Replaces "customer base" with "clientele", suggesting a more sophisticated or exclusive group of customers.

the consumer group comprises

Substitutes "customer base" with "consumer group", emphasizing the role of customers as consumers.

the target market consists of

Highlights that the discussed customer base is a target for marketing or sales efforts.

the market encompasses

Uses "market" instead of "customer base", shifting the focus from individual customers to the broader market they represent.

the user community includes

Replaces "customer base" with "user community", highlighting the active participation and interaction of users.

the core demographic is

Refers to a specific segment within the larger customer base, typically the most important one.

the subscriber list contains

Uses "subscriber list" in place of "customer base", suitable for subscription-based services.

the primary audience is

Uses "audience" to refer to the customer base, common when discussing media or content consumption.

the buying public is made up of

Emphasizes the act of purchasing with "buying public", rather than simply being customers.

the purchasing demographic features

Focuses on the demographic characteristics of the customers.

FAQs

How can I use "the customer base is" in a sentence?

You can use "the customer base is" to describe the characteristics, growth, or diversity of a company's customers. For example, "The customer base is largely comprised of millennials".

What are some alternatives to saying "the customer base is"?

Alternatives include "the clientele is", "the market consists of", or "the audience is", depending on the context.

Is it grammatically correct to say "the customer base are"?

No, it is not. "Customer base" is a singular noun, so the correct form is "the customer base is". Using "are" would be grammatically incorrect.

What does it mean to say that "the customer base is loyal"?

Saying "the customer base is loyal" means that customers consistently choose a particular brand or company over its competitors, often making repeat purchases and recommending the brand to others.