Used and loved by millions
Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com
the catch is this
Grammar usage guide and real-world examplesUSAGE SUMMARY
The phrase "the catch is this" is correct and usable in written English.
It is typically used to introduce an important detail or condition that may change the situation or understanding of what has been previously stated. Example: "The offer seems great, but the catch is this: you must sign a two-year contract."
✓ Grammatically correct
News & Media
Academia
Science
Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Human-verified examples from authoritative sources
Exact Expressions
9 human-written examples
The catch is this: you'd be awfully brave to invest in it right now.
News & Media
The catch is this: Mr. Harshbarger already has raised more than $1.5 million, enough to give him a $1 million advantage over his two underfinanced primary rivals, former State Senator Patricia McGovern and Brian Donnelly, a former Congressman.
News & Media
The catch is this: aside from racetracks, there is hardly any place in America where one can drive the Viper near its limits, and the car is not especially happy in stop-and-go traffic.
News & Media
The catch is this: State officials cannot predict whether drivers will continue to subscribe to New Jersey's E-ZPass system or whether they will switch to the toll systems of neighboring states offering lower fees.
News & Media
The catch is this, in the first round the money on the table is $1, but if we end up going into the second round, so the first offer is not accepted and we go into the second round, then part of the money is lost.
Academia
The catch is this: Even great philosophers do not always write philosophy!
Science
Human-verified similar examples from authoritative sources
Similar Expressions
51 human-written examples
The biggest catch is this: The barriers authorized to be built under the act must be "operationally effective designs" already deployed as of last March, meaning none of President Trump's big, beautiful wall prototypes can be built.
News & Media
The only catch is this is not true.
News & Media
The catch is that this will saddle Kraft with far more debt than was expected when the process started.
News & Media
Hales swipes to square-leg, and the catch is trickier this time, Muirhead forced to take it on the move.
News & Media
The catch is that this is a "medium term" objective, and progress has been painfully slow even with the need in most countries to slash government spending.
News & Media
Expert writing Tips
Best practice
Use "the catch is this" to introduce a crucial detail or condition that affects the overall understanding of a situation or proposal. Ensure that the 'catch' directly relates to what has been previously stated.
Common error
Avoid using "the catch is this" when the drawback is already apparent. Ensure the phrase introduces genuinely new or unexpected information, rather than stating the obvious.
Source & Trust
85%
Authority and reliability
4.1/5
Expert rating
Real-world application tested
Linguistic Context
The phrase "the catch is this" functions as an idiomatic expression used to introduce a crucial detail, condition, or potential problem that may not be immediately apparent. Ludwig confirms its usability in written English.
Frequent in
News & Media
70%
Academia
10%
Science
10%
Less common in
Encyclopedias
3%
Wiki
3%
Formal & Business
2%
Ludwig's WRAP-UP
In summary, "the catch is this" is a grammatically correct phrase used to introduce a crucial detail or condition that may alter the understanding of a situation. While not overly formal, it appears across a variety of sources, including news and media, as noted by Ludwig. Alternatives like "the drawback is" or "the problem is" offer similar functionality. Remember, per best practices, only use it when introducing genuinely new or unexpected information.
More alternative expressions(10)
Phrases that express similar concepts, ordered by semantic similarity:
the drawback is
Emphasizes a disadvantage or negative aspect that wasn't initially apparent.
the problem is
Highlights an issue or obstacle preventing a desired outcome.
the downside is
Focuses on the negative side or potential consequence.
the snag is
Indicates a hidden difficulty or complication.
the limitation is
Points out a restriction or constraint.
the hitch is
Suggests a minor obstacle or unexpected delay.
the reservation is
Expresses a feeling of doubt or hesitation.
the warning is
Alerts the listener or reader about a potential danger or issue.
the stipulation is
Introduces a specific condition or requirement.
the kicker is
Emphasizes a surprising or decisive element.
FAQs
How can I use "the catch is this" in a sentence?
You can use "the catch is this" to introduce a key condition or limitation. For example, "The plan sounds promising, but "the catch is this": it requires significant upfront investment".
What is a similar phrase to "the catch is this"?
Alternatives include phrases like "the drawback is", "the problem is", or "the downside is", each highlighting a negative or limiting aspect.
When is it appropriate to use "the catch is this"?
Use "the catch is this" when you need to reveal an important condition, often a disadvantage or limitation, that wasn't immediately clear. It's best used when this 'catch' significantly alters the initial perception of something.
Is "the catch is this" formal or informal?
"The catch is this" is generally considered neutral in tone. It can be used in both informal and semi-formal contexts, though more formal writing might benefit from alternatives like "however" or "nevertheless".
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Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Source & Trust
85%
Authority and reliability
4.1/5
Expert rating
Real-world application tested