Used and loved by millions
Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com
start-up
Grammar usage guide and real-world examplesUSAGE SUMMARY
'start-up' is a correct and usable word in written English.
It is typically used when referring to an emerging business or company. For example, "She recently started her own start-up company to develop innovative technology solutions."
✓ Grammatically correct
News & Media
Science
Wiki
Alternative expressions(20)
newly established business
fledgling enterprise
small business
sole proprietorship
one-person business
sole trader business
sole proprietor
sole owner
sole property
sole individual
fully owned
wholly owned
solely owned
exclusively owned
solely administered
independently owned
entirely owned
an individual enterprise
a sole proprietorship
a private practice
Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Human-verified examples from authoritative sources
Exact Expressions
23 human-written examples
Start-Up: Crowdfunding?
News & Media
Start-Up: Dirt Cheap?
News & Media
The start-up failed.
News & Media
You are the start-up.
News & Media
"We're not a start-up.
News & Media
Start-Up Chile gains traction.
News & Media
Human-verified similar examples from authoritative sources
Similar Expressions
37 human-written examples
Let's start up front.
News & Media
Don't start up with soldiers.
News & Media
£2.1bn start up costs.
News & Media
Start up.
Science & Research
Start up Visual Studio.
Wiki
Expert writing Tips
Best practice
When using "start-up" as an adjective, ensure it clearly modifies the noun it precedes, such as in "start-up costs" or "start-up culture".
Common error
Avoid using "start-up" interchangeably with established companies; the term specifically refers to new ventures, typically in their early stages of development and high-growth potential.
Source & Trust
79%
Authority and reliability
4.1/5
Expert rating
Real-world application tested
Linguistic Context
The phrase "start-up" primarily functions as a noun, referring to a newly established business, often with innovative ideas or technology. It can also function as an adjective, modifying other nouns to describe something related to a new company, as seen in the Ludwig examples.
Frequent in
News & Media
30%
Wiki
25%
Science
20%
Less common in
Formal & Business
15%
Academia
5%
Reference
5%
Ludwig's WRAP-UP
The term "start-up" is a versatile phrase primarily functioning as a noun or adjective to describe a newly established, often innovative, business. Ludwig AI confirms its grammatical correctness and widespread use across various contexts. While generally neutral in register, its tone can shift to professional or even informal depending on the setting. The usage pattern analysis reveals its prominence in News & Media, Wiki, and Science domains. To ensure clarity, always consider the context and target audience when employing the term "start-up", being mindful not to interchange it with established businesses.
More alternative expressions(10)
Phrases that express similar concepts, ordered by semantic similarity:
new business
Focuses on the business aspect, omitting the implication of novelty or innovation.
emerging company
Emphasizes the growth potential and early stage of the company.
new venture
Highlights the risk and potential reward associated with a new business endeavor.
nascent firm
More formal and emphasizes the early stage and potential for development of the firm.
launching company
Focuses on the act of starting the business, rather than the state of being a new business.
newly established business
Highlights the recent creation of the business.
early-stage enterprise
Emphasizes the developmental phase of the business venture.
fledgling company
Implies a lack of experience and a need for nurturing.
incubator company
Suggests the company is receiving support to develop and grow.
beginning business
Simply refers to a business that is in its initial phase of operation.
FAQs
How can I use "start-up" in a sentence?
You can use "start-up" to refer to a new company or venture. For example, "She recently joined a promising tech "start-up"." It can also be used as an adjective, such as in "start-up costs".
What are some alternatives to the phrase "start-up"?
Depending on the context, you could use alternatives like "new business", "emerging company", or "new venture".
What's the difference between a "start-up" and a small business?
While both are new businesses, a "start-up" typically implies a focus on innovation, technology, and rapid growth potential. A small business might be a local store or service that doesn't necessarily aim for rapid scaling.
Is it correct to use "start-up" as an adjective?
Yes, "start-up" can be used as an adjective to describe something related to a new company, such as "start-up culture" or "start-up investment".
Editing plus AI, all in one place.
Stop switching between tools. Your AI writing partner for everything—polishing proposals, crafting emails, finding the right tone.
Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Articles from Ludwig's Blog
Source & Trust
79%
Authority and reliability
4.1/5
Expert rating
Real-world application tested