slogan

USAGE SUMMARY

The word 'slogan' is correct and usable in written English.
You can use it to refer to a phrase or sentence that is associated with a product, organization, or idea, and is used to express the main goal of that product, organization, or idea. For example: "The company's slogan is 'Making life easier.'".

✓ Grammatically correct

News & Media

Formal & Business

Human-verified examples from authoritative sources

Exact Expressions

60 human-written examples

The latest case follows the Polish champions' fans displaying a large image of a pig imposed on a Uefa badge and the slogan "Because Football Doesn't Matter, Money Does".

The Guardian - Sport

Mr Stan Crowther, Labour MP for Rotherham and former mayor of the town, said he was unhappy with the socialist republic slogan because it wrongly implied South Yorkshire could act independently of decisions at Westminster.

The Guardian

Originally a promotional scheme meant to lure new residents, city branding is now a slogan tied to a public relations campaign to make the places where we live into "destinations".

The Guardian

The more abstract "I (Heart) New York" slogan was created in the 1970s, in conjunction with a family-friendly tourism campaign.

The Guardian

On growth, there was thin gruel indeed – the headline proposals on "credit easing" will require lots more explaining – and by announcing that Britain will cut carbon emissions "no faster" than any other European country, he has shredded the original Cameron slogan of "Vote Blue, Go Green" and surely picked a fight with the Tories' Lib Dem partners.

The Guardian - Opinion

The backlash was led by Michael Howard, whose 1993 slogan "prison works" marked a tougher attitude towards crime and punishment that continued through Labour's years in power.

The Guardian

Against the wall lie banners with the slogan "We value the arts: against 100% arts cuts", left over from 2010's fruitless struggle against Somerset Council.

The Guardian

Not since the "great big new tax on everything" line mowed down reasonable discussion about alternative ways to reduce greenhouse gas emissions has a political party so gratuitously abandoned rational policy development in the interests of a sledgehammer slogan.

The Guardian

BP introduced its new slogan "Beyond Petroleum" and changed its 70-year-old, shield-style logo to a more upbeat and eco-friendly green and yellow sunburst.

The Guardian

In Kilinochchi, Tamil Eelam's putative capital, lie the remains of a huge water tank destroyed by the LTTE, with the slogan: "Say no to destruction ever again".

The Guardian - Travel

For them, the slogan becomes just another liberal subterfuge, distracting from the "real" crises: I'm a conservative, I admire and trust my wife and daughters, therefore Benghazi.

The Guardian - Opinion

Expert writing Tips

Best practice

When crafting a "slogan", focus on brevity and memorability. Aim for a phrase that is easy to recall and accurately reflects the core message.

Common error

Avoid creating a "slogan" that is too long or complicated. A convoluted message dilutes the impact and makes it difficult for people to remember and connect with the intended meaning.

Linguistic Context

The word "slogan" functions primarily as a noun, referring to a short and memorable phrase used in advertising or political campaigns. As Ludwig AI confirms, it is commonly used to encapsulate a message effectively. Examples include campaign slogans or marketing taglines.

Expression frequency: Very common

Frequent in

News & Media

50%

Formal & Business

20%

Science

10%

Less common in

Academia

5%

Encyclopedias

5%

Wiki

5%

Ludwig's WRAP-UP

The term "slogan" is a very common noun, referring to a short, memorable phrase used to promote a product, idea, or cause. As Ludwig AI confirms, it's grammatically correct and appears frequently in News & Media and Formal & Business contexts. When crafting a "slogan", focus on brevity and memorability. Related terms include "catchphrase", "tagline", and "motto". Avoid overly complex slogans, as a clear message is key to its effectiveness.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

catchphrase

Emphasizes the memorable and easily repeated nature of the phrase.

tagline

Specifically refers to a phrase associated with a brand or product.

motto

Suggests a guiding principle or belief, often for an organization or individual.

byword

Implies that the phrase is a well-known and representative example.

rallying cry

Highlights the phrase's ability to inspire and unite people behind a cause.

mantra

Conveys the idea of a frequently repeated phrase with a specific meaning or purpose.

watchword

Suggests a guiding principle or a key concept to remember.

theme

Refers to a recurring subject or idea, often expressed concisely.

leitmotif

Suggests a recurring element that represents a particular idea or character, often in a more artistic context.

adage

Implies a traditional saying or proverb.

FAQs

How can I use "slogan" in a sentence?

You can use "slogan" to refer to a memorable motto or phrase used in advertising or by a political group. For example, "The company's "slogan" is 'Innovation for Everyone'".

What's a good alternative to the word "slogan"?

Depending on the context, you might use "tagline", "catchphrase", or "motto" as alternatives to "slogan".

What makes a good "slogan"?

An effective "slogan" is typically short, memorable, and clearly communicates the key message or value proposition of a product, service, or cause. It should resonate with the target audience and differentiate the brand from its competitors.

Is there a difference between a "slogan" and a "mission statement"?

Yes, a "slogan" is a short, catchy phrase used for advertising, while a mission statement is a more detailed explanation of an organization's goals and values. The "slogan" is outward-facing for marketing, whereas the mission statement is often internal, guiding the organization's actions.