shifting focus to

USAGE SUMMARY

"shifting focus to" is correct and usable in written English. You can use it when discussing a change in attention or emphasis towards a different topic or area. Example: "The team is shifting focus to improving customer service." Alternative expressions include "redirecting attention to" and "focusing on."

✓ Grammatically correct

News & Media

Science

Formal & Business

Human-verified examples from authoritative sources

Exact Expressions

50 human-written examples

Again and again he deflects the spotlight, shifting focus to family, friends, and teammates.

The Guardian - Sport

As the crisis begins to wind down, the Indonesian authorities are shifting focus to assigning responsibility.

The New York Times

Mr. Romney, who effectively clinched the nomination weeks ago, has wasted little time in shifting focus to the general election.

The New York Times

THE BACKGROUND While shifting focus to the Internet increased revenue, Mr. Braverman feared that the company's Web address was holding it back.

The New York Times

A24 Shifting Focus to the Uninsured Congressional Republicans, including the Senate majority leader, Bill Frist, left, and the Bush administration say they are planning a new initiative to help provide health insurance to people under 65 who have no coverage.

The New York Times

The shifting focus to mobile operating systems has shaken up a market that had been dominated by Nokia, the Finnish cellphone maker, whose sales had helped make Symbian the de facto leader.

The New York Times

Human-verified similar examples from authoritative sources

Similar Expressions

8 human-written examples

From deism, Taylor shifts focus to what he calls the west's current age of authenticity.

The Guardian - Books

Second, talks need to shift focus to what is really achievable.

The Guardian

"Since then, Facebook gaming has been on the decline as everyone shifts focus to smartphones.

The Guardian - Tech

He also shifted focus to his proposed constitutional amendment on the property tax.

The New York Times

President George W. Bush gave the effort short shrift when he shifted focus to Iraq.

The New York Times

Expert writing Tips

Best practice

When using "shifting focus to", ensure the new focus is clearly defined to avoid ambiguity. For example, instead of saying "The company is shifting focus", specify "The company is shifting focus to renewable energy initiatives."

Common error

Avoid using "shifting focus to" without clearly specifying what the focus is shifting from. Provide context on the previous area of focus to highlight the change effectively.

Linguistic Context

The phrase "shifting focus to" functions as a prepositional phrase indicating a change or redirection of attention, emphasis, or priority. Ludwig AI confirms its correct usage across diverse contexts.

Expression frequency: Very common

Frequent in

News & Media

75%

Science

15%

Formal & Business

10%

Less common in

Encyclopedias

0%

Wiki

0%

Reference

0%

Ludwig's WRAP-UP

In summary, "shifting focus to" is a versatile prepositional phrase used to indicate a change in attention, emphasis, or priority. According to Ludwig AI, the phrase is grammatically sound and commonly used, particularly in news, science and business contexts. When writing, ensure the new focus is clearly stated to avoid ambiguity, and consider using alternatives like ""changing the focus to"" or ""redirecting attention to"" for nuanced variations. Remember, while technically correct and widely accepted, provide context of the previous area of focus to highlight the change effectively.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

changing the focus to

Uses "changing" instead of "shifting" suggesting a more active alteration of focus.

redirecting attention to

Emphasizes the act of 'redirecting' suggesting a course correction in attention.

turning attention to

Implies a complete rotation of attention towards something new.

reorienting towards

Suggests a fundamental change in direction or alignment.

adjusting the focus to

Implies a fine-tuning or small modification of the focal point.

modifying the focus to

Similar to adjusting, but suggests a more deliberate alteration.

prioritizing

Focuses on giving precedence to something, simplifying the original phrase.

emphasizing

Highlights the action of giving importance to something.

giving prominence to

Stresses the act of making something stand out.

concentrating on

Suggests a narrowing of attention to a specific target.

FAQs

How can I use "shifting focus to" in a sentence?

You can use "shifting focus to" to indicate a change in emphasis or priority. For example, "The company is "shifting focus to" customer satisfaction" or "The project is "shifting focus to" the development of new features".

What are some alternatives to "shifting focus to"?

Alternatives include "changing the focus to", "redirecting attention to", or "turning attention to", depending on the specific nuance you want to convey.

Is it correct to say "shifted focus on" instead of "shifting focus to"?

While "shifted focus on" might be understood, ""shifting focus to"" is generally preferred as it is more grammatically standard and widely accepted. Also you can consider rewriting your phrase.

What's the difference between "shifting focus to" and "expanding focus to"?

"Shifting focus to" implies a change in priority, potentially reducing attention on something else. "Expanding focus to" means adding a new area of attention without necessarily diminishing the existing ones.