selling point

USAGE SUMMARY

The phrase "selling point" is correct and usable in written English.
You can use it when you are talking about an attribute or feature of something that makes it attractive to buyers, such as in the sentence "The convenience of delivery is one of the product's strongest selling points".

✓ Grammatically correct

News & Media

Formal & Business

Human-verified examples from authoritative sources

Exact Expressions

60 human-written examples

"Is it our biggest selling point?

BBC

"That's the big selling point.

The New York Times

It was a selling point".

The New York Times

"That's not her selling point.

The Guardian

Not exactly a selling point.

The New York Times

"It's just a selling point.

The New York Times

And its selling point is sex.

The New Yorker

Controversy can also be a selling point.

The New York Times

Familiarity is a big selling point.

The New York Times - Tech

"That was a big selling point".

The New York Times

Economy was always their selling point.

The Economist

Expert writing Tips

Best practice

In marketing materials, clearly identify the primary "selling point" early on to capture attention and guide the audience's understanding.

Common error

Avoid presenting trivial aspects as major "selling points". Focus on substantial advantages that genuinely differentiate the product or service.

Linguistic Context

The phrase "selling point" functions as a noun phrase that identifies a specific attribute or feature of a product, service, or idea that is intended to persuade someone to purchase or adopt it. Ludwig AI confirms its grammatical correctness.

Expression frequency: Very common

Frequent in

News & Media

55%

Formal & Business

25%

Science

5%

Less common in

Reference

5%

Encyclopedias

2%

Wiki

3%

Ludwig's WRAP-UP

The phrase "selling point" is a commonly used noun phrase that refers to a particular feature of a product or service that makes it attractive to customers. Ludwig AI confirms it's grammatically correct and widely used. It's frequently found in news, media, and business contexts, serving to highlight the advantages of a product or service. Related phrases include "key advantage" and "unique selling proposition". When using "selling point", ensure you focus on genuine benefits rather than trivial features to effectively persuade your audience.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

Main selling factor

A variation that is very close in meaning but uses 'factor' instead of 'point'.

Unique selling proposition

Emphasizes what differentiates a product or service from its competitors.

Key advantage

Focuses on the benefit that gives something a competitive edge.

Primary advantage

Emphasizes the foremost benefit something offers.

Chief draw

Highlights the main reason people are attracted to something.

Attractive feature

Highlights a characteristic that draws interest or appeal.

Winning attribute

Focuses on the characteristic that leads to success or appeal.

Major benefit

Stresses the positive outcome or advantage.

Strong suit

Highlights an area of particular strength or expertise.

Prime asset

Focuses on the most valuable or important quality.

FAQs

How can I effectively use "selling point" in a sentence?

Use "selling point" to emphasize a product's most attractive feature. For example, "The car's fuel efficiency is a major "selling point" for environmentally conscious buyers."

What are some alternatives to the phrase "selling point"?

Consider using alternatives like "key advantage", "unique selling proposition", or "attractive feature" depending on the context.

Is "selling point" appropriate for formal writing?

Yes, "selling point" is suitable for formal writing, especially in business and marketing contexts. However, ensure the tone remains professional.

What makes a good "selling point"?

A good "selling point" is a feature or benefit that is both unique and highly valued by the target audience. It should address a specific need or desire and differentiate the product or service from competitors.