securing interest

USAGE SUMMARY

The phrase "securing interest" is correct and usable in written English.
It can be used in contexts where you are discussing the act of ensuring or obtaining someone's interest or attention, often in business or marketing scenarios. Example: "The marketing team is focused on securing interest from potential clients through targeted campaigns."

✓ Grammatically correct

News & Media

Wiki

Science

Encyclopedias

Human-verified examples from authoritative sources

Exact Expressions

1 human-written examples

Is it any wonder, then, that brands turn to modelling competitions as a reliable way of securing interest in not only their latest product, but the campaign behind it?

Independent

Human-verified similar examples from authoritative sources

Similar Expressions

58 human-written examples

Moreover, they argued that credibility could not be an end in itself, and any action should be based on securing interests.

Huffington Post

Following the close of the tender offer on Thursday, a SoftBank-led group was able to secure interest for its desired 14% stake in the company.

TechCrunch

Note that claims of 18% fully secured interest rates on large loans are largely, but not completely, false.

WikiHow

Matthew Benham, the west London club's owner, has provided the finances for the repayments via secured interest-free loans.

BBC

They, too, began to think in terms of putting Constantinople under Western control as the only means of securing their interest in Byzantine trade.

Encyclopedia Britannica

Since then, the town has refinanced the bonds twice, securing lower interest rates and pushing the large principal payments to 2003.

The New York Times

The BBC believes the composer may be planning his own film version of the musical and does not want to damage his chances of securing funding interest.

The Guardian

However, RTÉ's Kevin Dawson pushed the film at a European Broadcasting Union pitching session, securing the interest of German television channel ZDF, which subsequently provided funds.

Wikipedia

Thus, for decades and throughout various administrations, the U.S. has chosen to engage and support repressive regimes in the name of securing its interest.

Huffington Post

Even if states abhor aggressive behavior and want nothing more than to survive, warfare will inevitably result from the scramble for securing self interest.

Huffington Post

Expert writing Tips

Best practice

When writing marketing copy, use "securing interest" to convey a sense of active effort in gaining customer attention. For instance, "Our campaign is focused on securing interest through innovative digital strategies".

Common error

Avoid using "securing interest" passively. It implies active work, so ensure the subject is actively working to gain that interest.

Linguistic Context

The phrase "securing interest" functions primarily as a gerund phrase, acting as a noun. It describes the act of obtaining or ensuring attention or investment. As Ludwig AI confirms, this phrase is both correct and usable.

Expression frequency: Common

Frequent in

News & Media

40%

Science

25%

Formal & Business

15%

Less common in

Wiki

10%

Encyclopedias

5%

Reference

5%

Ludwig's WRAP-UP

In summary, "securing interest" is a grammatically sound and commonly used phrase, as confirmed by Ludwig AI. Functioning as a gerund phrase, it signifies the active process of gaining attention or support. Its usage spans across various contexts, including news, business, and science, maintaining a neutral register. When using this phrase, ensure it reflects an active endeavor to gain interest, and consider alternatives like "attracting interest" or "garnering interest" for subtle nuances. The phrase appears frequently in authoritative sources like "The New York Times", "The Economist", and "The Guardian", highlighting its relevance in contemporary writing.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

ensuring interest

Emphasizes guaranteeing or making certain that interest is present.

attracting interest

Focuses on the initial act of gaining attention rather than ensuring it.

garnering interest

Similar to attracting, but implies a more active effort to collect or gather interest.

capturing interest

Emphasizes seizing and holding someone's attention.

piquing interest

Implies arousing curiosity or excitement.

obtaining interest

Highlights the act of acquiring or getting interest.

fostering interest

Suggests nurturing and developing interest over time.

cultivating interest

Similar to fostering, implying a deliberate effort to grow interest.

stimulating interest

Suggests creating or increasing interest through external influence.

maintaining interest

Focuses on keeping interest alive rather than initially gaining it.

FAQs

How can I use "securing interest" in a sentence?

You can use "securing interest" to describe actions taken to gain attention or support, as in "The company is focused on "securing interest" from investors".

What are some alternatives to "securing interest"?

Alternatives include "attracting interest", "garnering interest", or "capturing interest", depending on the specific nuance you want to convey.

Is it better to say "secure interest" or "securing interest"?

"Secure interest" is an imperative or infinitive form, while "securing interest" is a gerund phrase. The choice depends on the sentence structure; "securing interest" often functions as a noun phrase.

What's the difference between "securing interest" and "maintaining interest"?

"Securing interest" refers to the initial act of gaining attention, while "maintaining interest" refers to keeping that attention over time.