retain trust

USAGE SUMMARY

The phrase "retain trust" is correct and can be used in written English.
It means to maintain or keep established faith or confidence in someone or something. Example: As a leader, it is important to retain trust among your team members by being transparent and following through on your promises.

✓ Grammatically correct

News & Media

Science

Formal & Business

Human-verified examples from authoritative sources

Exact Expressions

8 human-written examples

There's been a sense in some quarters of wanting to side with VW, of wishing to retain trust in the manufacturer.

Independent

To help retain trust, many businesses combine enhanced security measures with efforts to become more transparent about their data practices, giving customers greater levels of control.

Harvard Business Review

Formidably combative when necessary, she believed that one of the things that her academic training gave her was the ability to take an adversarial position, to argue coherently and yet to retain trust.

The Guardian - Books

It also accused the corporation of failing to uphold its own editorial standards: "The transgressions are deemed deliberate because the BBC failed to use the mechanisms it has established to moderate the output of its journalists to ensure that it is in line with what it expects from its journalists and producers in order for the institution to retain trust and credibility among its viewers".

The Guardian

The catch is that for a brand to retain trust, it has to behave in a continuously trustworthy manner.

Forbes

A balance needs to be achieved between limiting errors in measurements and estimates of risk and eruption forecasts, and maintaining credibility and specificity, in order to retain trust and promote actions by end-users (Voight [1990]).

Journal of Applied Volcanology

Human-verified similar examples from authoritative sources

Similar Expressions

52 human-written examples

She retained trust in her mother and went home happy.

The Guardian

Counsel for petitioner intimated at oral argument that petitioner might contend in the future that it retained trust status title to the bed of the Puyallup River, Tr. of Oral Arg. 10.

Cornell University

Trust must be earned and retaining trust requires constant effort, but it is worth it.

BBC

The extent to which caregivers can support this transition successfully will, however, depend on attainment of professional recognition while retaining trust and solidarity in communities they serve.

BMC Health Services Research

In the bureaucratic context of implementation of UIP, there was limited recognition of the need to influence informal interactions that retains trust in vaccines and in the public health department that governs immunization programs.

Health Research Policy and Systems

Expert writing Tips

Best practice

When aiming to "retain trust", ensure transparency and consistent actions. Back up your words with demonstrable reliability to strengthen the bond.

Common error

Don't assume that past performance guarantees continued trust. Complacency can erode confidence, so actively work to reinforce it through consistent reliability and open communication.

Linguistic Context

The phrase "retain trust" functions as a verb phrase, where "retain" is a transitive verb requiring a direct object ("trust"). According to Ludwig AI, it correctly expresses the action of maintaining or keeping established faith or confidence.

Expression frequency: Common

Frequent in

News & Media

40%

Science

30%

Formal & Business

15%

Less common in

Academia

5%

Encyclopedias

5%

Wiki

5%

Ludwig's WRAP-UP

The phrase "retain trust" is a common and grammatically sound way to describe the act of maintaining confidence. According to Ludwig AI, it is a correct and usable phrase that is used across a variety of contexts, especially in news, scientific, and business settings. To "retain trust", transparency and reliability are key. Alternatives like "maintain confidence" or "preserve faith" can be used to add nuance, but the core message emphasizes the importance of not losing the confidence already established.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

hold on to trust

Emphasizes the action of grasping and not letting go of existing trust.

safeguard credibility

Focuses on protecting one's reputation for being accurate and truthful, a key element for trust.

maintain confidence

Focuses on preserving a feeling of assurance, differing slightly from the relational aspect of trust.

keep confidence

Similar to maintaining confidence, emphasizing the action of preserving assurance.

preserve faith

Emphasizes the preservation of belief, which is a component of trust, but not the whole concept.

uphold reliability

Highlights maintaining a consistent and dependable performance to ensure continued trust.

secure reliance

Highlights making dependence safe and assured, emphasizing the security aspect of trust.

sustain belief

Focuses on continuing a conviction or acceptance, differing from the broader concept of trust.

ensure faith

Focuses on guaranteeing belief, which is a part of maintaining overall trust.

cultivate trustworthiness

This shifts the focus to actively growing and nurturing the qualities that inspire trust, rather than simply maintaining existing trust.

FAQs

How can I use "retain trust" in a sentence?

You can use "retain trust" to describe actions taken to maintain confidence, such as, "The company implemented new security measures to "retain trust" among its customers".

What are some alternatives to "retain trust"?

Some alternatives to "retain trust" include "maintain confidence", "preserve faith", and "safeguard credibility", depending on the specific nuance you wish to convey.

Is it better to "retain trust" or "build trust"?

"Retain trust" focuses on maintaining existing confidence, while "build trust" refers to establishing it from the beginning. The best choice depends on whether trust already exists or needs to be created.

What's the difference between "retain trust" and "earn trust"?

"Earn trust" implies gaining confidence that wasn't there before, while "retain trust" means keeping the confidence that already exists. Earning comes first, then retaining.