repositioning

USAGE SUMMARY

The phrase "repositioning" is correct and usable in written English.
It can be used in contexts related to changing the position or strategy of something, such as a product, brand, or idea. Example: "The company is focusing on repositioning its brand to appeal to a younger audience."

✓ Grammatically correct

News & Media

Encyclopedias

Science

Human-verified examples from authoritative sources

Exact Expressions

60 human-written examples

"The probability of Greece repositioning itself closer to Russia is practically zero for as long as Greece remains a full member of European institutions," said the Hellenic Foundation's Dokos.

The Guardian

The leadership race is dominated by arguments about repositioning on old axes of left and right; southern middle-class aspiration and northern working-class solidarity; Blairism and anything-but-Blairism.

The Guardian - Opinion

It is difficult to imagine a better example of a legacy media organisation loosing its original purpose and repositioning itself than MTV.

The Guardian

Repositioning it into laser printers more than doubled its value in six years.More recently CD&R revamped Kinko's, a chain of copying shops it bought in 1996, by consolidating 127 subsidiaries into a single company and selling it on to FedEx.

The Economist

With the first of these offering little beyond a niche existence, and with Wal-Mart occupying the second, Target chose differentiation by repositioning itself as a branded designer chain, but priced for the masses.

The Economist

By repositioning early, Frankfurt hopes to gain an upper hand either way.

The Economist

Judith's cruel imagination exposes the insufficiency of Matt's, while also repositioning Eliot, whose institutionalisation of his wife, and whose conversion (retreat?) to the Church, are Roberta's preoccupations.

The Economist

The central idea is that people can be coaxed rather than forced into better decisions by often quite subtle changes in the way that they are framed; for example, repositioning food options in a canteen or a shop so that healthier ones take pride of place.That sounds clever, but could it be too clever?

The Economist

The American news landscape has become politically polarised, and not just in magazines: witness the humbling of the non-partisan CNN at the hands of the conservative Fox News Channel and the liberal MSNBC.Newsweek has repositioned itself as a smart, selective commentatorNewsweek has tried to adapt, repositioning itself as a smart, selective commentator a kind of weekly Atlantic.

The Economist

If they are wise, the organisation's more notorious time-servers will already be putting their personal possessions into bin-liners, in order to avoid the rush.WHO, what and whyIn this section Repositioning the WHO A Faustian bargain ReprintsLike many middle-aged organisations (and people), a lot of the WHO's problems stem from the fact that it has not changed with the times.

The Economist

Many of the most successful exercises in reviving brands are also exercises in repositioning them.

The Economist

Expert writing Tips

Best practice

When using "repositioning" in a business context, clearly define the old position and the intended new position to avoid ambiguity. For example, specify, 'The company is repositioning its product line to target younger consumers.'

Common error

Avoid using "repositioning" vaguely without substantive changes. Ensure genuine strategic adjustments accompany the term to maintain credibility. Instead of saying, 'We are repositioning our marketing strategy', elaborate: 'We are repositioning our marketing strategy by shifting from print ads to social media campaigns.'

Linguistic Context

The primary grammatical function of "repositioning" is that of a gerund or present participle, often used as a noun to describe the act of changing position or strategy. As seen in Ludwig, "repositioning" can also act as part of a continuous verb tense.

Expression frequency: Common

Frequent in

News & Media

50%

Encyclopedias

15%

Science

15%

Less common in

Formal & Business

10%

Academia

0%

Social Media

0%

Ludwig's WRAP-UP

In summary, "repositioning" is a versatile term used to describe the act of changing position or strategy, often with the goal of improving performance or adapting to new circumstances. Ludwig AI affirms its grammatical correctness and its common usage across various contexts, particularly in news, media, and encyclopedic sources. While its primary function is as a gerund or present participle, its communicative purpose often involves outlining strategic shifts. When using "repositioning", ensure clarity by specifying both the original and intended new positions. Consider related phrases such as "realigning" or "restructuring" for nuanced alternatives. Also, be mindful of overuse as a buzzword and always link the term to tangible changes.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

realigning

Focuses on adjusting or changing direction or orientation.

restructuring

Implies a significant change in the organization or system.

reframing

Emphasizes changing the way something is presented or understood.

recasting

Suggests altering the form or role of something.

reorganizing

Highlights a change in structure or arrangement.

relocating

Specifically refers to changing the physical location.

reorienting

Suggests a change in focus or direction.

remodeling

Implies altering the structure or form, usually with the intention of improving it.

readjusting

Focuses on making small changes to improve suitability.

transforming

Highlights a fundamental change in nature or form.

FAQs

How can I use "repositioning" in a sentence?

You can use "repositioning" to describe the act of changing the place or strategy of something. For instance, "The company is "repositioning" its brand to appeal to a younger demographic."

What are some alternatives to "repositioning"?

Some alternatives include "realigning", "restructuring", or "reframing depending" on the context.

What does "repositioning" mean in marketing?

In marketing, "repositioning" refers to changing the way a product or brand is perceived in the minds of consumers, often to increase its appeal or market share.

Is there a difference between "repositioning" and "relocating"?

"Repositioning" generally refers to a strategic shift or change in perception, while "relocating" specifically means moving something to a new physical location.