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Architectural Digest brought American Leather, a regular advertiser in the magazine, to the party.
The commercial is for the Neutrogena line of skin care and cosmetics products sold by Johnson & Johnson, which is a regular advertiser on "Will & Grace".
That pleases John Kaczorowski, a regular advertiser and owner of the East Meets West Chinese restaurant on Beach 129th Street in Belle Harbor.
Indeed, Xerox has been a regular advertiser on Wired.com for more than two years and for even longer in the magazine.
Denny's, the restaurant chain, has been a regular advertiser with AARP since 2010 and highlights in its ads that AARP members get a 20 percent discount from 4 to 10 p.m. Frances Allen, chief marketing officer for Denny's, said that diners over 50 account for more than 45 percent of the restaurant chain's guests.
He's now a regular advertiser.
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When a network shows lots of direct-response ads during popular programs, it suggests that not only are they asking lower rates, but also that regular advertisers are deciding not to advertise.
Chrysler said it didn't want to advertise on the show, and many other regular advertisers, including J.C. Penney and the Coca-Cola Company, opted out during "The Puppy Episode," too.
Still, some regular advertisers are "eagerly waiting for Wednesday," he added.
"The bigger complaints are from regular advertisers who really get pushed off the air".
Still, several regular advertisers will be back, including Pepsi-Cola, whose commercial features Britney Spears.
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