re-position

USAGE SUMMARY

The phrase "re-position" is correct and usable in written English.
You can use it when discussing the act of changing the position or location of something, often in a strategic or marketing context. Example: "In order to improve our market presence, we need to re-position our brand to appeal to a younger audience."

✓ Grammatically correct

News & Media

Science

Wiki

Human-verified examples from authoritative sources

Exact Expressions

59 human-written examples

Let us re-position ourselves for a better view.

The New Yorker

The Conservatives are following suit, trying to re-position themselves as modern and woman-friendly.

The Economist

Reins would radically re-position Congress to make final decisions that involve detailed technical matters.

The New York Times

In the first quarter, re-position your center of gravity, work your arms like you're pulling on a rope.

The New York Times - Sports

The album, both members of You+Me are at pains to make clear, isn't the result of label meetings or some attempt to re-position their careers.

The Guardian - Music

Philip has done a huge amount to set a clear direction and re-position Tesco to meet the rapid changes taking place in the retail market.

The Guardian - Business

At a recent presentation to shareholders, lighting (which Mr Immelt merged, earlier this year, with GE's appliances business) ominously appeared under a column headed "re-position for value".

The Economist

And then, in a brief moment, Thatcher reached up to re-position a coil of hair and Jane pounced, capturing the fleeting doubt that lingered around the corners of the eyes.

The Guardian - Arts

Specifically the launch of the Winston Wolf ad campaign (starring Pulp Fiction's Harvey Keitel) has helped to successfully re-position the brand as a "fixer", leading to a dramatic turnaround in business performance.

The Guardian

Her aim in this pre-campaign period is to present herself as credible, to move away from divisive positions and to re-position herself as a kind of calm, unifying authority.

The Guardian

Human-verified similar examples from authoritative sources

Similar Expressions

1 human-written examples

It intends to build on its premi re position among the international carriers in order to acquire a dominant and unassailable position in the world market.

The New Yorker

Expert writing Tips

Best practice

In scientific writing, use "re-position" to accurately describe the relocation of elements or subjects within an experiment. Clarity is paramount; specify the original and new locations.

Common error

Avoid using "re-position" vaguely. Instead of saying a company needs to "re-position", specify what aspects need to be changed and why. For example, clarify if it's the brand image, market strategy, or product offering that requires adjustment.

Linguistic Context

The phrase "re-position" primarily functions as a verb, often used transitively. As Ludwig AI confirms, it describes the act of changing the position or strategy of something or someone. Examples show its usage across diverse contexts, from business strategies to physical adjustments.

Expression frequency: Very common

Frequent in

News & Media

45%

Science

30%

Wiki

15%

Less common in

Formal & Business

5%

Encyclopedias

3%

Reference

2%

Ludwig's WRAP-UP

The phrase "re-position" is a versatile verb describing the act of changing the position, strategy, or approach of something, as validated by Ludwig AI. It is commonly used across various contexts, including news, science, and business. To ensure clarity, it's best to specify the aspects being changed and the reasons behind the shift. Consider using alternatives like "relocate" or "realign" depending on the specific nuance you want to convey. When considering the use of "re-position", remember that the context often dictates the appropriate tone.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

relocate

Focuses specifically on changing the physical location of something.

realign

Suggests bringing something back into agreement or alignment, often in a strategic sense.

readjust

Implies making small changes to improve something's fit or function.

reorient

Focuses on changing the direction or focus of something.

reframe

Suggests changing the way something is perceived or understood.

reorganize

Focuses on changing the structure or arrangement of something.

remodel

Suggests making structural changes or improvements to something.

recast

Implies presenting something in a new or different light.

rethink

Suggests reconsidering or re-evaluating a plan or strategy.

redeploy

Focuses on moving resources or personnel to a new area or task.

FAQs

How can I use "re-position" in a sentence?

You can use "re-position" to describe changing the location of something or altering a strategy. For example: "The company decided to "re-position" its brand to appeal to a younger audience" or "The surgeon had to "re-position" the bone during the operation".

What are some alternatives to "re-position"?

Depending on the context, you can use alternatives such as "relocate", "realign", or "reframe".

Is it correct to say "re-position ourselves"?

Yes, it is grammatically correct. It's often used when a company or group decides to change its strategy or approach in the market or in a specific situation. For example: "In light of the new competition, we need to "re-position ourselves" to stay competitive".

What's the difference between "re-position" and "rebrand"?

"Re-position" generally refers to changing the place or strategy of a product or company in the market, whereas "rebrand" involves changing the image, logo, or name of a company or product. Rebranding is often part of a broader repositioning strategy, but repositioning doesn't always require rebranding.