Used and loved by millions
Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com
pursue value
Grammar usage guide and real-world examplesUSAGE SUMMARY
"pursue value" is a correct and usable phrase in written English.
It can be used when discussing any action or endeavor that seeks to bring improvement and/or rewards to a particular situation or person. For example, "The company has decided to pursue value by focusing on creating products of quality and affordability."
✓ Grammatically correct
News & Media
Science
Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Human-verified examples from authoritative sources
Exact Expressions
8 human-written examples
Centre-left parties must pursue value for money vigorously.
News & Media
At present, we are obliged to relentlessly pursue value for money and profit – or to give it its current cultural sector euphemism, sustainability.
News & Media
To have a mind, or the capacity to pursue value for money, even to the point of making ministers' lives less comfortable?
News & Media
Pfizer was offering an unreliable currency, and its past takeovers – Warner Lambert, Pharmacia and Wyeth – did not inspire confidence that the best way to pursue value was yet another round of cost-cutting.
News & Media
Behind the scenes, however, he is scathing about Treasury officials' refusal to pursue value for money in detail, or to empower the Cabinet Office to bang heads together and take really big bites out of Whitehall's cost base.
News & Media
Though Ahn stressed that LG would avoid starting a price war and instead pursue "value competition".
News & Media
Human-verified similar examples from authoritative sources
Similar Expressions
51 human-written examples
"On one hand, we have an obligation to pursue value-based foreign policy and, on the other hand, we of course are also obliged to guarantee security and stability".
News & Media
As they pursue values like freedom, justice, equality, autonomy and pluralism, and new models of democracy and of international relations, they need to draw on Islamic traditions.
News & Media
Some recommend policies that pursue values that an intended beneficiary already, at least implicitly, holds but cannot realize because of limited capacities, limited resources or limited self-control.
Science
Moreover, in subjects with bipolar disorder their quality of life perception and their ability to pursue valued activities and interests are compromised.
Likewise, future help-seeking interventions may benefit from incorporating mechanisms intended to reduce identity conflict, such as those that can support individuals to continue to pursue valued goals and maintain a positive identity alongside seeking treatment.
Science
Expert writing Tips
Best practice
When using "pursue value", ensure the context clearly defines what 'value' represents—whether it's financial gain, ethical considerations, or product quality.
Common error
Avoid using "pursue value" in vague contexts. Be specific about the type of value being sought (e.g., "pursue shareholder value" or "pursue customer value") to maintain clarity.
Source & Trust
84%
Authority and reliability
4.4/5
Expert rating
Real-world application tested
Linguistic Context
The phrase "pursue value" functions as a verb phrase where "pursue" is the main verb and "value" is the direct object. As supported by Ludwig, it describes the action of actively seeking or striving to obtain value, whether in a business, ethical, or personal context.
Frequent in
News & Media
40%
Science
30%
Formal & Business
15%
Less common in
Academia
10%
Encyclopedias
3%
Wiki
2%
Ludwig's WRAP-UP
In summary, "pursue value" is a grammatically correct and semantically valid phrase used to express the act of seeking to increase worth or benefit. As Ludwig highlights, the phrase is acceptable and commonly used in business, news, and academic contexts. While not overly frequent, its usage is consistent and clear. When employing this phrase, it's important to clearly define the type of "value" being pursued to avoid ambiguity. Alternatives like "seek to create value" or "strive for value" can offer nuanced variations in meaning, which can further contribute to a more effective and clear communication.
More alternative expressions(6)
Phrases that express similar concepts, ordered by semantic similarity:
seek to create value
Focuses on the intentionality of creating value, rather than simply pursuing it.
strive for value
Emphasizes the effort and determination involved in obtaining value.
aim to maximize value
Highlights the goal of achieving the highest possible value.
work towards value enhancement
Suggests a process of improving or increasing value over time.
endeavor to generate value
Implies an active attempt to produce or bring about value.
focus on realizing value
Centers on making value a reality or achieving its potential.
initiate value creation
Indicates the beginning or starting point of creating value.
drive value improvement
Suggests a proactive and forceful approach to making value better.
promote value addition
Emphasizes the act of adding or increasing value.
foster value development
Highlights the nurturing and growth of value.
FAQs
How can I use "pursue value" in a sentence?
You can use "pursue value" to describe actions taken to increase worth or importance, such as "The company decided to "pursue value" by investing in research and development."
What are some alternatives to "pursue value"?
Some alternatives to "pursue value" include "seek to create value", "strive for value", or "aim to maximize value", depending on the specific nuance you want to convey.
Is it more appropriate to say "pursue value" or "pursue values"?
"Pursue value" typically refers to a general increase in worth or benefit, while "pursue values" refers to following specific principles or beliefs. The correct choice depends on the context.
What's the difference between "pursue value" and "maximize value"?
"Pursue value" suggests an ongoing effort to increase worth, whereas "maximize value" implies reaching the highest possible level of worth. "Pursue" is a process; "maximize" is an end goal.
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Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Source & Trust
84%
Authority and reliability
4.4/5
Expert rating
Real-world application tested