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Justyna Jupowicz-Kozak quote

Justyna Jupowicz-Kozak

CEO of Professional Science Editing for Scientists @ prosciediting.com

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pure and simple

Grammar usage guide and real-world examples

USAGE SUMMARY

"pure and simple" is an acceptable phrase in written English.
You can use it to emphasize the basic, straightforward nature of something. For example, "This recipe is pure and simple, but it makes a delicious meal."

✓ Grammatically correct

News & Media

Human-verified examples from authoritative sources

Exact Expressions

60 human-written examples

Pure and simple".

Guts, pure and simple.

News & Media

Independent

Entrapment, pure and simple.

News & Media

The New Yorker

It's gravity, pure and simple".

News & Media

Independent

It's entertainment, pure and simple.

It's racism, pure and simple.

News & Media

The New York Times

Lust pure and simple?

Magic, pure and simple.

It's pure and simple.

News & Media

The New York Times

Envy, pure and simple.

News & Media

The Guardian

Plutocracy, pure and simple.

Show more...

Expert writing Tips

Best practice

Use "pure and simple" to emphasize a point when you want to convey that something is fundamentally straightforward and without hidden complexities. For instance, "The reason for his success is hard work, pure and simple."

Common error

While "pure and simple" is widely accepted, avoid overusing it in highly formal or academic writing. Opt for more sophisticated vocabulary to maintain a professional tone.

Antonio Rotolo, PhD - Digital Humanist | Computational Linguist | CEO @Ludwig.guru

Antonio Rotolo, PhD

Digital Humanist | Computational Linguist | CEO @Ludwig.guru

Source & Trust

94%

Authority and reliability

4.6/5

Expert rating

Real-world application tested

Linguistic Context

The phrase "pure and simple" primarily functions as an adjective phrase, modifying a noun or pronoun to emphasize its straightforward or uncomplicated nature. It serves to highlight the fundamental aspect of something, as Ludwig's examples clearly illustrate.

Expression frequency: Very common

Frequent in

News & Media

100%

Less common in

Formal & Business

0%

Science

0%

Encyclopedias

0%

Ludwig's WRAP-UP

"Pure and simple" is a phrase used to emphasize that something is fundamentally straightforward. As Ludwig AI indicates, it's a grammatically correct and widely accepted expression, particularly common in news and media. Its function is to highlight the basic or essential nature of a statement, conveying clarity and reducing ambiguity. While versatile, be mindful of its slightly informal tone in highly formal writing. For alternatives, consider phrases like "plain and unadorned" or "simply put", depending on the desired nuance. Use "pure and simple" to drive home a point with emphasis and clarity.

FAQs

How can I use "pure and simple" in a sentence?

You can use "pure and simple" to emphasize that something is fundamentally straightforward. For example, "It's a matter of respect, "pure and simple"." or "The problem is a lack of funding, "pure and simple"."

What are some alternatives to "pure and simple"?

Some alternatives to "pure and simple" include "plain and unadorned", "uncomplicated and direct", or "simply put". The best choice depends on the specific context and the nuance you want to convey.

Is it correct to use "pure and simple" in formal writing?

While grammatically correct, "pure and simple" might be considered too informal for some formal contexts. In such cases, consider using more sophisticated alternatives like "fundamentally" or "in essence".

What does "pure and simple" actually mean?

"Pure and simple" means that something is exactly what it appears to be, without any hidden complexities or additional factors. It emphasizes the straightforward nature of a situation or concept.

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Authority and reliability

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Real-world application tested

Most frequent sentences: