promoting

USAGE SUMMARY

The word 'promoting' is correct and usable in written English.
You can use it whenever you are describing activities, ideas, or people that are trying to encourage or support something. For example, "The department is committed to promoting diversity in the workplace".

✓ Grammatically correct

News & Media

Formal & Business

Human-verified examples from authoritative sources

Exact Expressions

60 human-written examples

I think we should be promoting marriage rather than looking at any other way of weakening it".

The Guardian

The chancellor reinforced this message with a call for Britain and Germany to remain "united and determined" in reforming the EU and promoting competitiveness.

The Guardian

A standard charge against the EU promoting democracy is that the union itself is not democratic – hence Brussels is at best hypocritical.

The Guardian - Opinion

But what does it all mean as Europe gently frazzles and David Goodhart, ex-editor of Prospect, now director of the Demos thinktank, pens an ambitious FT article (paywall) promoting a new settlement for British politics, what he calls "post-liberalism"?

The Guardian

The OECD was a supporter of workers in southern European countries taking a hit to their wage packets and argues that "wage adjustments have played an important role in helping the labour market weather the deep cyclical downturn, reducing job losses in the downturn and promoting employment growth in the recovery".

The Guardian - Business

Hugh McIlvanney pays tribute to Sir Matt Busby, who last week ended a 23-year era by promoting himself from managing the Manchester United football team to the post of the club's General Manager.

The Guardian - Sport

A Hungarian midwife known for promoting home births has lost an appeal against her two-year prison sentence for malpractice.

The Guardian

When Guru-Murthy pressed the point, Downey Jr responded: "Are we promoting a movie?" Saying that he wasn't a liberal, Republican or Democrat, the actor added: "I was talking to the person who was doing the interview that day, and that just happened to be my opinion.

The Guardian - Film

Related: Labour manifesto pledges to boost minimum wage and cut deficit Miliband is determined to junk the post-Thatcher consensus that promoting economic growth meant protecting "wealth-creators" at the top of society – a view he and his supporters believe was comprehensively disproved by the great recession and its aftermath.

The Guardian

This is the key question now facing Alasdair McDonnell and his embattled troops as they seek to carve out a survival strategy over the next few months: to be inside the tent or out; to offer the electorate something different other than crowing about the party's past record of promoting non-violent nationalism and historic compromise with unionism.

The Guardian

Many Latvians believe the influx of migrants from the USSR during decades of Soviet control was part of a concerted effort to destroy Latvian nationalism and Baltic culture, and recent government policies promoting the use of Latvian over Russian have been a source of tension.

The Guardian

Expert writing Tips

Best practice

When using "promoting", ensure the context clearly indicates what is being encouraged or supported, and the intended outcome.

Common error

Avoid using "promoting" excessively in formal documents where more precise verbs like "facilitating", "establishing", or "implementing" might be more appropriate.

Linguistic Context

The primary grammatical function of "promoting" is as a present participle or gerund, often acting as part of a continuous verb tense or as a noun. Ludwig AI confirms this with numerous examples showing its use in various contexts.

Expression frequency: Very common

Frequent in

News & Media

53%

Formal & Business

22%

Science

20%

Less common in

Encyclopedias

0%

Wiki

0%

Reference

0%

Ludwig's WRAP-UP

In summary, "promoting" functions as a present participle or gerund, conveying the act of encouraging or supporting something. Ludwig AI confirms its widespread usage across diverse contexts, particularly in News & Media and Formal & Business. It is grammatically correct and considered a very common term. While versatile, it's advisable to use more precise verbs in highly formal writing. Alternative phrases like "advancing" or "fostering" can offer nuanced meanings. Remember to use "promoting" where you want to indicate the action of actively supporting and encouraging something.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

advancing

Focuses more on the forward movement or progress of something.

encouraging

Emphasizes giving support, confidence, or hope to someone or something.

fostering

Suggests nurturing and helping something to grow or develop.

supporting

Highlights providing assistance or approval to someone or something.

advocating

Implies publicly recommending or supporting a cause or policy.

furthering

Indicates helping something to develop or make progress.

championing

Suggests actively defending or supporting a cause or person.

publicizing

Focuses on making something widely known or attracting public attention.

popularizing

Means making something popular or well-liked.

boosting

Implies increasing or improving something, often in a quick or energetic way.

FAQs

How to use "promoting" in a sentence?

You can use "promoting" to describe actions that encourage or support something, such as "The company is "promoting sustainable practices"" or "The government is "promoting economic growth"".

What can I say instead of "promoting"?

You can use alternatives like "advancing", "encouraging", or "fostering" depending on the context.

Which is correct, "promoting awareness" or "raising awareness"?

Both phrases are correct, but "raising awareness" is more common. "Promoting awareness" emphasizes actively supporting the spread of knowledge.

What's the difference between "promoting" and "advertising"?

"Promoting" is a broader term that includes various activities to encourage or support something, while "advertising" specifically refers to paid communication to promote a product or service.