Used and loved by millions
Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com
preserve reputation
Grammar usage guide and real-world examplesUSAGE SUMMARY
The phrase "preserve reputation" is correct and usable in written English.
You can use it when discussing the importance of maintaining a positive image or standing in a particular context, such as personal, professional, or organizational settings. Example: "In the face of controversy, it is crucial to take steps to preserve reputation and rebuild trust with stakeholders."
✓ Grammatically correct
News & Media
Science
Formal & Business
Alternative expressions(2)
Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Human-verified examples from authoritative sources
Exact Expressions
2 human-written examples
She wrote about people who would kill to preserve reputation and status, but who would never do it in a vulgar way.
News & Media
BLOOMBERG NEWS Deutsche Bank Strives to Preserve Reputation | The German lender turned down loans offered by the European Central Bank in December over concerns that taking the money could harm its reputation, the chief executive said, Bloomberg News reports.
News & Media
Human-verified similar examples from authoritative sources
Similar Expressions
58 human-written examples
In fact, the judgment actively invites concealment of the truth, so as to preserve reputations of all kinds, although, as with defamation law, the powerful stand to get the most out of it.
News & Media
In the health sector, informal payments and mechanisms to create and preserve reputations and support households facing major medical bills play a very important role.
Science
In the book, she discusses some of the world's largest companies and their best practices for preserving reputation.
News & Media
Mrs. Boesky said she fought hard to preserve her reputation.
News & Media
Critics will say they are acting to preserve their reputation.
News & Media
If the Kabel Deutschland promises materialize, he should preserve that reputation.
News & Media
Prosecutor Fred Wyshak said during the trial that Bulger was making the denial to preserve his reputation.
News & Media
He also received no shortage of advice about exiting Bolton to preserve his reputation.
News & Media
(The heirs of Gustave Moreau hid his photographs to preserve his reputation).
News & Media
Expert writing Tips
Best practice
When discussing corporate actions, consider using "preserve reputation" to underscore the strategic importance of maintaining a positive public image, especially in times of crisis.
Common error
While "preserve reputation" is appropriate in formal and professional settings, avoid using it in casual conversation. Simpler phrases like "save face" or "keep a good image" may be more suitable.
Source & Trust
89%
Authority and reliability
4.1/5
Expert rating
Real-world application tested
Linguistic Context
The phrase "preserve reputation" primarily functions as a purpose connector, indicating the intention behind actions taken. Ludwig shows that the phrase is often used to describe efforts to maintain a positive image, particularly in professional or public contexts.
Frequent in
News & Media
40%
Science
30%
Formal & Business
30%
Less common in
Academia
0%
Encyclopedias
0%
Wiki
0%
Ludwig's WRAP-UP
In summary, the phrase "preserve reputation" is a grammatically correct and usable expression denoting actions taken to maintain a positive public image. While relatively rare, as confirmed by Ludwig, it's most commonly found in news, science and business contexts and carries a neutral to formal tone. When using this phrase, consider the context and audience to ensure it aligns with the overall tone of your writing. Remember Ludwig's suggestion about similar phrases for variety and tone, such as "maintain reputation" or "protect one's good name".
More alternative expressions(6)
Phrases that express similar concepts, ordered by semantic similarity:
preserve one's standing
Very similar, focusing on maintaining position or status.
defend one's reputation
Highlights a focus on actively defending against threats.
protect one's good name
Emphasizes the defense of one's honor and integrity.
maintain respectability
Highlights the act of keeping a respectable public persona.
uphold one's credibility
Stresses the maintenance of trustworthiness and reliability.
maintain one's image
Focuses on the general act of keeping a certain image, broader than specifically preventing damage to it.
defend one's honor
Conveys a more aggressive stance in protecting one's reputation, suggesting a response to attacks or accusations.
safeguard one's standing
Highlights the act of securing one's position or status in a community or profession.
enhance one's image
Focuses on improving, rather than just maintaining, one's public perception.
protect one's face
An idiomatic expression signifying the avoidance of embarrassment or humiliation.
FAQs
How can I use "preserve reputation" in a sentence?
You can use "preserve reputation" to describe actions taken to maintain a positive public image, such as "The company launched a PR campaign to "preserve reputation" after the scandal".
What are some alternatives to "preserve reputation"?
Some alternatives include "maintain reputation", "protect reputation", or "safeguard one's standing".
In what contexts is "preserve reputation" most appropriate?
"Preserve reputation" is suitable for formal contexts like business, legal discussions, and academic writing. In informal settings, consider using simpler alternatives.
What's the difference between "preserve reputation" and "enhance reputation"?
"Preserve reputation" implies maintaining an existing positive image, while "enhance reputation" suggests improving or building upon the current public perception.
Editing plus AI, all in one place.
Stop switching between tools. Your AI writing partner for everything—polishing proposals, crafting emails, finding the right tone.
Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Source & Trust
89%
Authority and reliability
4.1/5
Expert rating
Real-world application tested