point of engagement

USAGE SUMMARY

"point of engagement" is a correct and usable expression in written English.
It is used to refer to the moment when two parties begin to interact or engage in a meaningful way, typically during the start of a discussion or interaction. For example: We established a good point of engagement when we began talking about our shared goals for the project.

✓ Grammatically correct

News & Media

Academia

Science

Human-verified examples from authoritative sources

Exact Expressions

28 human-written examples

"Music is a key point of engagement with users so this brings a very nice audience into the CBS fold".

The Guardian

"What we've learned is that [sports gambling] is another point of engagement for the fans," Bettman said.

The Washington Post

He said to me the whole point of engagement is to persuade people to put away the guns," he said.

The Guardian

The mayor is responsible for reviewing the point of engagement between the police and the suspect, and making nonlethal police responses a priority.

The New Yorker

Yes, she has been around the marital block once before, but this won't detract from the excitement all prospective brides feel at the point of engagement.

The Guardian - Lifestyle

Jeffery says that working on improving operating efficiencies is a useful point of engagement with utilities that have a negative perception of service provision for the poor.

The Guardian

Human-verified similar examples from authoritative sources

Similar Expressions

32 human-written examples

One of the fans most fervent points of engagement was mocking Carl's irritating habit of wandering off in the dangerous landscape during the second season.

The Guardian - TV & Radio

Promoted Tweets are seeing greater "percentage points of engagement" compared with traditional Web advertisements that are often only clicked at a rate of a fraction of a percent.

The New York Times

The goal is to understand all the key points of engagement that are needed in order to support the patient before, during, and between visits.

Harvard Business Review

Naturally, the patient journey and points of engagement look very different for a healthy 28-year-old than they do for a 55-year-old smoker with diabetes and hypertension.

Harvard Business Review

I'm very much in sympathy with this view, and this series is largely an attempt to try to find more constructive points of engagement that can only emerge if we ditch lazy and tired preconceptions about those with whom we disagree.

The Guardian - Opinion

Expert writing Tips

Best practice

When describing the relationship between a company and its customers, use "point of engagement" to refer to specific moments or channels where interaction occurs, such as social media, email, or in-person events.

Common error

Avoid using "point of engagement" when you actually mean "level of engagement". The former refers to a specific instance or channel of interaction, while the latter describes the depth or intensity of that interaction.

Linguistic Context

The phrase "point of engagement" functions as a noun phrase, typically serving as a subject complement or object in a sentence. It identifies a specific place or moment where interaction or connection occurs. Ludwig AI confirms this through numerous examples where the phrase is used to denote interaction touch points.

Expression frequency: Common

Frequent in

News & Media

52%

Academia

21%

Science

18%

Less common in

Formal & Business

9%

Wiki

0%

Reference

0%

Ludwig's WRAP-UP

The phrase "point of engagement" is a common and grammatically sound noun phrase used to describe specific instances or channels where interaction begins or is prominent. As confirmed by Ludwig AI, it's versatile, appearing across diverse contexts such as News & Media, Academia, and Science. While it functions neutrally, it's essential to differentiate it from similar terms like "level of engagement". Common alternatives include "moment of interaction" and "area of involvement", though their connotations may vary. To effectively utilize this phrase, ensure that you're referring to a specific interaction point rather than the depth of engagement.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

moment of interaction

Focuses on the specific time when interaction occurs, differing slightly in emphasis from the continuous nature of "engagement".

area of involvement

Highlights the specific area where someone is involved, differing by pinpointing a specific field rather than a general moment.

site of interaction

Specifies the location, whether physical or virtual, where interaction takes place, rather than the act of engaging itself.

locus of participation

Emphasizes active participation in a specific context, adding a layer of agency not necessarily present in the original phrase.

venue for connection

Highlights the concept of creating a connection, whether emotional or practical, differing in its overt focus on relationship building.

opportunity for collaboration

Focuses on the potential for working together, introducing a collaborative element absent in the original phrase.

opening for dialogue

Stresses the beginning of a conversation or exchange of ideas, contrasting with the broader scope of "engagement".

juncture of activity

Refers to a specific point in time when activity converges, differing by highlighting the confluence of actions.

arena of contest

Implies a competitive environment where engagement occurs, introducing a sense of opposition or struggle.

forum for communication

Highlights the aspect of exchanging information, which can be different than the more encompassing idea of "engagement".

FAQs

How can I use "point of engagement" in a sentence?

You can use "point of engagement" to describe where interaction happens, as in "Social media is a key "point of engagement" for our brand".

What is a synonym for "point of engagement"?

Alternatives include "moment of interaction", "site of interaction", or "area of involvement" depending on the context.

Is "point of engagement" formal or informal?

"Point of engagement" is suitable for both formal and informal contexts. However, more formal synonyms may be used in academic writing.

What does "point of engagement" mean in marketing?

In marketing, "point of engagement" refers to any place or time a customer interacts with a brand, such as a website, advertisement, or customer service interaction.