Used and loved by millions

Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak quote

Justyna Jupowicz-Kozak

CEO of Professional Science Editing for Scientists @ prosciediting.com

MitStanfordHarvardAustralian Nationa UniversityNanyangOxford

plain and simple

Grammar usage guide and real-world examples

USAGE SUMMARY

"plain and simple" is a correct and usable phrase in written English.
You can use this phrase to emphasize that an idea or statement is clear and uncomplicated. For example: "The solution to this problem is plain and simple—just follow the instructions."

✓ Grammatically correct

News & Media

Academia

Human-verified examples from authoritative sources

Exact Expressions

60 human-written examples

Plain and simple: branding.

News & Media

Independent

We're plain and simple".

News & Media

The New York Times

"It's pretty plain and simple.

"Plain and simple," he said.

News & Media

The New York Times

That's it, plain and simple".

News & Media

Independent

'It's plain and simple.

News & Media

The Guardian

Surrender, plain and simple.

News & Media

The New York Times

Plain and simple, they can't.

It's wrong, plain and simple.

It is discrimination, plain and simple.

News & Media

The New York Times

"It is opportunism, plain and simple".

News & Media

The New York Times
Show more...

Expert writing Tips

Best practice

In persuasive writing, employ "plain and simple" to make arguments more relatable and accessible, enhancing their impact on the reader.

Common error

Avoid using "plain and simple" in highly formal or academic writing where a more sophisticated vocabulary is expected. Opt for alternatives like "unequivocally" or "clearly stated" to maintain a professional tone.

Antonio Rotolo, PhD - Digital Humanist | Computational Linguist | CEO @Ludwig.guru

Antonio Rotolo, PhD

Digital Humanist | Computational Linguist | CEO @Ludwig.guru

Source & Trust

86%

Authority and reliability

4.6/5

Expert rating

Real-world application tested

Linguistic Context

The phrase "plain and simple" functions as an adverbial phrase, modifying a statement to emphasize its straightforward and uncomplicated nature. Ludwig AI confirms this usage with numerous examples, showing its role in clarifying or underscoring a point.

Expression frequency: Very common

Frequent in

News & Media

63%

Academia

18%

Wiki

9%

Less common in

Formal & Business

5%

Science

3%

Reference

1%

Ludwig's WRAP-UP

In summary, the phrase "plain and simple" is a versatile adverbial phrase used to emphasize clarity and straightforwardness. As Ludwig AI confirms, it is grammatically correct and widely used, particularly in News & Media and Academia. While generally neutral to informal, its use should be carefully considered in highly formal contexts where more sophisticated language may be preferred. Alternatives such as "simply put" or "in simple terms" can offer similar meaning while adjusting the tone. The phrase's consistent usage and clear purpose make it a valuable tool for effective communication.

FAQs

How can I use "plain and simple" in a sentence?

You can use "plain and simple" to emphasize a clear and uncomplicated explanation or statement. For example, "The reason for the failure was lack of preparation, "plain and simple"".

What are some alternatives to "plain and simple"?

Alternatives include "simply put", "in simple terms", or "to put it simply", depending on the specific context and desired nuance.

Is "plain and simple" appropriate for formal writing?

While "plain and simple" is widely understood, it might be too informal for certain academic or professional contexts. Consider using "unequivocally" or "clearly stated" instead.

What's the difference between "plain and simple" and "pure and simple"?

"Pure and simple" often implies that something is fundamentally and inherently a certain way, while "plain and simple" suggests a lack of complexity or obfuscation. Although both phrases are similar, their application may vary slightly depending on the intended emphasis.

ChatGPT power + Grammarly precisionChatGPT power + Grammarly precision
ChatGPT + Grammarly

Editing plus AI, all in one place.

Stop switching between tools. Your AI writing partner for everything—polishing proposals, crafting emails, finding the right tone.

Source & Trust

86%

Authority and reliability

4.6/5

Expert rating

Real-world application tested

Most frequent sentences: