paid impression

USAGE SUMMARY

The phrase "paid impression" is correct and usable in written English.
It is typically used in the context of advertising or marketing to refer to an impression that has been paid for, often in digital advertising metrics. Example: "The campaign generated a total of 10,000 paid impressions, significantly increasing our brand visibility."

✓ Grammatically correct

Advertising

Marketing

Human-verified similar examples from authoritative sources

Similar Expressions

58 human-written examples

That means for every 100 paid impressions, the advertiser saw 34 views.

TechCrunch

Meanwhile, a slightly less dire bug caused desktop news feed ads to be counted twice as both organic impressions and paid impressions.

TechCrunch

The company is reporting that it served over 3 billion paid impressions in the 2010 holiday season and grew its publisher base more than 40% in 2011.

TechCrunch

But readers can also pay a daily subscription fee, prepay for a larger sum of credits, or even get access by just tweeting or watching an ad (since publishers are usually paid per impression, "an ad is essentially a micropayment as well," Meliones said).

TechCrunch

He says the game is up to 1 billion paid ad impressions per day.

TechCrunch

But DiPietro wrote that its streaming partners will continue to get paid for impressions that come from Turbo users, even if no ads are shown.

TechCrunch

Restaurants that want to advertise on Epicurator will pay per impression.

TechCrunch

Today's lead generation models can best be described as: free listings, pay per impression, premium listings, discounted deals, pay per interaction and pay per transaction.

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The user visits Facebook, which pings the DSP asking for a real-time bid for how much they'd pay per impression to show that user a Facebook sidebar ad.

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You'll be paid for each impression you serve, and you can specify a target CPM minimum.

TechCrunch

* Increased impressions means increased costs: Most Adwords campaigns are cost per click, advertisers are not paying for impressions.

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Expert writing Tips

Best practice

Use "paid impressions" to measure the effectiveness of advertising campaigns, considering factors like target audience, ad placement, and creative content to optimize results.

Common error

Avoid equating "paid impressions" with organic reach. While both contribute to visibility, paid impressions are a direct result of advertising spend, while organic reach reflects unpaid audience engagement.

Linguistic Context

The phrase "paid impression" primarily functions as a noun phrase within the context of advertising and marketing. It refers to a specific metric indicating the number of times an advertisement has been displayed as a result of payment. According to Ludwig AI, the phrase is correct and usable in written English.

Expression frequency: Very common

Frequent in

News & Media

35%

Formal & Business

33%

Wiki

12%

Less common in

Science

7%

Reference

7%

Social Media

6%

Ludwig's WRAP-UP

In summary, "paid impression" is a fundamental metric in digital advertising, representing the number of times an advertisement is displayed due to paid campaigns. While grammatically correct and widely used, according to Ludwig AI, it's crucial to distinguish it from organic reach. To effectively utilize "paid impressions", focus on transparent tracking, complementary metrics like CTR and CPA, and adherence to viewability standards. Alternatives include "sponsored view" and "promoted impression", depending on the specific context. Avoid confusing paid and organic reach to ensure accurate campaign analysis.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

paid ad view

Combines "paid" and "ad" to explicitly state the nature of the view.

purchased impression

Focuses on the act of purchasing the impression, indicating a direct transaction.

sponsored view

Emphasizes the sponsorship aspect of the impression, indicating that it's part of a promotional campaign.

promoted impression

Highlights that the impression is a result of promotion efforts.

compensated impression

Indicates that the impression was obtained through some form of compensation.

advertisement view

Directly refers to viewing an advertisement, specifying the type of content viewed.

CPM impression

Uses the advertising acronym CPM (cost per mille/thousand impressions) to specify that the impression is part of a CPM campaign.

acquired view

Suggests that the view was obtained through specific acquisition strategies.

monetized view

Highlights that the view has generated revenue or monetary value.

cost-per-impression

Refers to the cost associated with each impression, focusing on the pricing model.

FAQs

How are "paid impressions" measured in digital advertising?

"Paid impressions" are typically measured by the number of times an advertisement is displayed, regardless of whether it is clicked or actively viewed. These metrics are tracked by ad platforms and analytics tools.

What's the difference between a "paid impression" and organic reach?

A "paid impression" results from paid advertising, whereas organic reach is the number of unique users who see content without paid distribution. Think of organic reach as free traffic, and "paid impression" as traffic you pay to acquire.

What metrics should I consider alongside "paid impressions" to assess ad campaign performance?

Alongside "paid impressions", consider click-through rate (CTR), conversion rate, cost per acquisition (CPA), and return on ad spend (ROAS) to get a holistic view of campaign effectiveness.

How do viewability standards affect the value of "paid impressions"?

Viewability standards ensure that a certain percentage of the ad is visible on the screen for a minimum duration. Higher viewability increases the likelihood that "paid impressions" translate into actual engagement and brand awareness.