our primary objective

USAGE SUMMARY

The phrase "our primary objective" is correct and usable in written English.
You can use it when discussing the main goal or aim of a project, organization, or initiative. Example: "In this meeting, we will outline our primary objective for the upcoming quarter, which is to increase customer satisfaction."

✓ Grammatically correct

News & Media

Science

Formal & Business

Human-verified examples from authoritative sources

Exact Expressions

60 human-written examples

"That's our primary objective.

The New York Times

And no more injury to kids -- that's our primary objective.

The New York Times

"Breaking this record was our primary objective for this year.

The New York Times - Sports

"Our primary objective as an organisation remains the safeguarding of vulnerable people and children.

The Guardian

"Our primary objective is to go back there and play well against the kids," Watson said.

The New York Times - Sports

Our primary objective is to return sustainable amounts of money to the BBC.

The Guardian

"Our primary objective is to motivate, educate, elucidate, and intimidate, not necessarily in that order".

The New Yorker

"Our primary objective is to ensure the primary health and safety of the people of Washington," he said.

The New York Times

Coventry's chief executive, Tim Fisher, who was in attendance, added: "Our primary objective today was to fulfil a home fixture.

The Guardian - Sport

"We are only claiming a small amount, as our primary objective is to ensure correct data protection," said Schrems.

The Guardian - Tech

But, Mr. Cook said, "Eco-tourism is not our primary objective; preserving these robust and abundant habitats is".

The New York Times

Expert writing Tips

Best practice

When using "our primary objective", ensure it aligns with the overall strategy and is clearly communicated to avoid ambiguity.

Common error

Avoid using "our primary objective" to describe strategies or tactics. The objective should be the desired outcome, while strategies are the methods used to achieve it.

Linguistic Context

The phrase "our primary objective" functions as a noun phrase that typically serves as the subject complement or object within a sentence. It identifies the most important aim or goal that a group or organization is trying to achieve. Ludwig AI confirms this through numerous examples.

Expression frequency: Very common

Frequent in

News & Media

35%

Science

34%

Formal & Business

31%

Less common in

Academia

0%

Encyclopedias

0%

Wiki

0%

Ludwig's WRAP-UP

In summary, "our primary objective" is a phrase used to emphasize the main goal or aim. As Ludwig AI indicates, the phrase is grammatically correct and widely used across various contexts, particularly in news, science, and formal business settings. While versatile, it's important to use it accurately to avoid confusion with strategies or tactics. Consider using synonyms like "our main aim" or "our chief goal" depending on the context. By following these guidelines, you can effectively communicate your primary goals and objectives in a clear and impactful way.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

our main aim

Changes the word choice to 'aim', offering a more concise alternative while retaining the core meaning.

our chief goal

Replaces 'primary objective' with 'chief goal', emphasizing the importance of the goal.

our principal purpose

Substitutes 'primary objective' with 'principal purpose', lending a more formal tone.

our key target

Replaces 'primary objective' with 'key target', focusing on a specific, measurable outcome.

our central focus

Shifts from 'objective' to 'focus', highlighting the main area of attention.

our foremost priority

Emphasizes the importance by using 'foremost priority' instead of 'primary objective'.

what we want most

Offers a less formal, more direct way to express the main desire or objective.

the main thing we're trying to do

Provides a more descriptive and conversational alternative.

our driving force

Metaphorically describes the primary objective as the motivator behind actions.

the reason we're doing this

Explains the main objective by stating the underlying motivation.

FAQs

How can I rephrase "our primary objective" for a formal context?

In formal settings, consider using phrases like "our principal purpose", "our chief goal", or "our main aim" to maintain a professional tone.

What are some less formal alternatives to "our primary objective"?

For less formal communication, you could say "what we want most" or "the main thing we're trying to do".

Is it better to use "our primary goal" or "our primary objective"?

"Our primary goal" and "our primary objective" are often interchangeable. "Goal" tends to be more general, while "objective" suggests a more specific and measurable target. The choice depends on the context and desired level of precision.

Can "our primary objective" be used for both short-term and long-term goals?

Yes, "our primary objective" can apply to both short-term and long-term goals. However, make sure the timeframe is clear to avoid confusion. If discussing short-term goals, you might specify "our immediate primary objective".