on this trend

USAGE SUMMARY

The phrase "on this trend" is correct and usable in written English.
It can be used when discussing a particular direction or pattern that is currently being observed or followed. Example: "The company is focusing its marketing strategy on this trend to attract more customers."

✓ Grammatically correct

News & Media

Formal & Business

Science

Human-verified examples from authoritative sources

Exact Expressions

60 human-written examples

We believe L&G is well placed to carry on this trend.

The Guardian - Business

Companies of all stripes are jumping on this trend.

Forbes

Content marketers are jumping on this trend, and platforms like Facebook are trying to keep up with demand.

Forbes

"The neighborhoods we like are the ones that are really high on this trend line".

The New Yorker

Online-only retailers are capitalising on this trend, accounting for one-third of showroomer purchases.

The Guardian

Pure Storage is only one of several vendors who is capitalizing on this trend.

Forbes

Seize on this trend and extend it.

The New York Times - Magazine

Publishers have picked up on this trend.

The New York Times - Food

I not only report on this trend, I live it.

The New York Times

One last tip: don't spend too much on this trend.

The Guardian - Lifestyle

Based on this trend, the market is undervalued.

The New York Times

Expert writing Tips

Best practice

When discussing market shifts or emerging consumer behaviors, use "on this trend" to clearly signal you are addressing a current direction.

Common error

Be cautious about using "on this trend" when discussing short-lived fads. "Trend" implies a more lasting pattern than a mere fleeting fashion.

Linguistic Context

The phrase "on this trend" functions primarily as a prepositional phrase modifying a verb or noun, indicating focus, action, or observation related to a specific direction or pattern. Ludwig provides numerous examples illustrating its use in diverse contexts.

Expression frequency: Very common

Frequent in

News & Media

50%

Formal & Business

25%

Science

25%

Less common in

Academia

0%

Encyclopedias

0%

Wiki

0%

Ludwig's WRAP-UP

In summary, "on this trend" is a versatile prepositional phrase used to indicate a focus or action related to a current direction or pattern. As Ludwig AI confirms, the phrase is grammatically correct and widely used. It appears most frequently in news and media, business contexts, and scientific publications. While adaptable, it is generally considered neutral in register. Understanding its function and purpose can help you effectively communicate awareness and responsiveness to emerging trends in various fields.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

following this tendency

Changes "trend" to "tendency", emphasizing the direction something is moving.

capitalizing on this pattern

Replaces "trend" with "pattern", highlighting the identifiable form or design.

taking advantage of this movement

Substitutes "trend" with "movement", suggesting a shift or change in progress.

in line with this development

Focuses on the "development" aspect, indicating growth or advancement along the same lines.

reflecting this inclination

Emphasizes the underlying "inclination" or predisposition that drives the trend.

consistent with this direction

Highlights the alignment with a particular "direction" or course.

conforming to this vogue

Uses "vogue" instead of trend, suggesting something is fashionable or popular at a particular time.

following this course

Replaces "trend" with "course", focusing on a series of events or actions.

observing this drift

Substitutes "trend" with "drift", implying a gradual movement or change.

in response to this wave

Uses "wave" to signify a surge or increase in popularity or occurrence.

FAQs

How can I use "on this trend" in a sentence?

You can use "on this trend" to describe actions taken in response to a current direction or pattern. For example, "Many companies are capitalizing "on this trend" by offering sustainable products".

What are some alternatives to saying "on this trend"?

Depending on the context, you could use phrases like "following this tendency", "capitalizing on this pattern", or "taking advantage of this movement".

Is it correct to say "in this trend" instead of "on this trend"?

While "in" can sometimes indicate involvement, "on this trend" is generally preferred when discussing actions or observations related to a particular direction or pattern. "In this trend" might suggest being part of the trend itself, rather than acting upon it.

What's the difference between "on this trend" and "because of this trend"?

"On this trend" indicates a focus or action related to a current direction, while "because of this trend" ("because of this trend") explains a cause-and-effect relationship. For example, "Many companies are focusing "on this trend"" versus "Sales have increased because of this trend".