Used and loved by millions
Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com
not as appealing
Grammar usage guide and real-world examplesUSAGE SUMMARY
The phrase "not as appealing" is correct and usable in written English.
You can use it to compare the attractiveness or desirability of two or more things, indicating that one is less attractive than the other. Example: "The new design is not as appealing as the original version, which had a more vibrant color scheme."
✓ Grammatically correct
News & Media
Wiki
Science
Formal & Business
Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Human-verified examples from authoritative sources
Exact Expressions
39 human-written examples
Educational's Canadian Heroes earned endorsements from cabinet ministers and appealed to parents and educators, but was not as appealing to the kids it was aimed at until Rae convinced publisher Harry J. Halperin to allow him to include a fictional character, Canada Jack a hero who battled Nazis.
Wiki
The burrito, a large, soft flour tortilla with a filling dominated by refried beans, was dull and not as appealing.
News & Media
The cold running water of the lake and stream was not as appealing to mosquitoes as other wet places were.
News & Media
Eponine is very easily appealing in the musical, whereas in the novel, she's not as appealing – she comes from a grittier background, she spends months in prison.
News & Media
The life of bouncing around N.F.L. practice squads is not as appealing to him as a stable life for his family.
News & Media
Olé! Crossing RETANS with RETOOLS was not as appealing to me, and I would most likely have clued 28 Across, ACER, as the computer brand and not as the less in-the-language "Tennis whiz".
News & Media
Human-verified similar examples from authoritative sources
Similar Expressions
21 human-written examples
She said it worried her that "hard news" isn't as "appealing" to viewers.
News & Media
In a nation that runs on plastic, walking around town with a pocketful of cash just isn't as appealing.
News & Media
Generally, security concerns and the economics of cloud offerings aren't as appealing to IBM, and larger enterprises.
News & Media
This shows that not only is streaming in general more favorable, but the idea of radio simply isn't as appealing to younger music lovers as it used to be for their older siblings, parents, and grandparents.
News & Media
These online skinny bundles, aka over-the-top packages, aren't as appealing a service to cable companies because they lack a nationwide customer base and they don't generate the type of profits that pay-TV does.
News & Media
Expert writing Tips
Best practice
Use "not as appealing" to introduce a contrasting point or a disadvantage after discussing positive aspects of something. This creates a balanced perspective.
Common error
While "not as appealing" is acceptable, avoid overusing it in formal writing. Opt for more sophisticated alternatives like "less desirable" or "less persuasive" to maintain a professional tone.
Source & Trust
84%
Authority and reliability
4.6/5
Expert rating
Real-world application tested
Linguistic Context
The phrase "not as appealing" functions primarily as a comparative adjective phrase. It's used to express that something is less attractive or desirable compared to something else. As confirmed by Ludwig AI, this phrase is correct and widely used.
Frequent in
News & Media
40%
Wiki
20%
Science
15%
Less common in
Formal & Business
10%
Encyclopedias
3%
Reference
2%
Ludwig's WRAP-UP
In summary, the phrase "not as appealing" is a grammatically sound and frequently used comparative expression. It conveys that something is less attractive or desirable compared to something else. As Ludwig AI highlights, its widespread acceptance stems from its versatility across diverse contexts, although formal settings may sometimes warrant more sophisticated alternatives. With its neutral register and common usage in news, media, wiki, and science, mastering the usage of "not as appealing" is beneficial for effective communication. Remembering to avoid overuse in formal context will ensure a greater variety and professionalism in your writing.
More alternative expressions(6)
Phrases that express similar concepts, ordered by semantic similarity:
not as attractive
Rephrasing with a slightly different word order.
less attractive
Direct synonym focusing on visual attractiveness.
less desirable
Emphasizes a lack of desirability or preference.
not as impressive
Emphasis on the lack of strong positive impression.
less inviting
Highlights a lack of warmth or welcome.
less impressive
Indicates a lack of impact or admiration.
less interesting
Focuses on a lack of intrigue or engagement.
not so inviting
Emphasis on the lack of warmth or welcoming quality.
not so interesting
Emphasis on the lack of interest or excitement.
fails to entice
Highlights a failure to attract or tempt.
FAQs
How can I use "not as appealing" in a sentence?
You can use "not as appealing" to compare the attractiveness or desirability of two or more things. For instance, "The sequel was "not as appealing" as the original movie".
What are some alternatives to "not as appealing"?
Alternatives include "less attractive", "less desirable", or "less inviting", depending on the specific context.
Is it grammatically correct to say "not as appealing"?
Yes, the phrase "not as appealing" is grammatically correct and commonly used in English to make comparisons.
What's the difference between "not as appealing" and "less appealing"?
"Not as appealing" and "less appealing" are often interchangeable, but "not as appealing" can sometimes imply a slightly smaller difference in attractiveness or desirability than "less appealing".
Editing plus AI, all in one place.
Stop switching between tools. Your AI writing partner for everything—polishing proposals, crafting emails, finding the right tone.
Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Source & Trust
84%
Authority and reliability
4.6/5
Expert rating
Real-world application tested