mass customization

USAGE SUMMARY

"mass customization" is a correct and usable phrase in written English.
You can use it when referring to the process of providing customers with customized goods or services on a large scale. For example, "This company specializes in mass customization, offering individualized products for large numbers of clients."

✓ Grammatically correct

Science

News & Media

Formal & Business

Human-verified examples from authoritative sources

Exact Expressions

55 human-written examples

The term mass customization is used when custom-fit garments are obtained depending on the body dimensions and individual's choice.

Fashion and Textiles

Also, firms with high levels of mass customization have high levels of value to customer.

Journal of Operations Management

Consumers are now requesting highly customized products and services, i.e. demanding mass customization from manufacturing companies.

Procedia CIRP

Other architects are embracing this vision of mass customization.

The New York Times

Mr. Cassar said that such results helped validate the idea that the Internet is "uniquely capable of allowing mass customization".

The New York Times

He was trying then, as he is now, to turn mass production into something like mass customization.

The New York Times

Human-verified similar examples from authoritative sources

Similar Expressions

5 human-written examples

The advancement of ICT has enabled customer participatory design such as mass-customization.

CIRP Annals

Thus, PLMs are not necessarily keen on supporting quick-to-market and mass-customization.

Computers in Industry

It is currently becoming a reality to speed up the modern mass-customization.

Procedia Manufacturing

"Mass customization can replace mass production in building".

The New York Times

"Terms like 'mass customization' have given way to a YouTube culture of self-expression and individual differentiation".

Forbes

Expert writing Tips

Best practice

When discussing business strategy, use "mass customization" to highlight the balance between cost-effectiveness and personalized offerings.

Common error

Avoid using "mass customization" when referring to simple personalization options; reserve it for scenarios where the production process itself adapts to individual needs on a large scale.

Linguistic Context

The phrase "mass customization" functions primarily as a noun phrase, often acting as a subject or object in sentences. It identifies a specific business strategy or production method, as shown in Ludwig's examples.

Expression frequency: Very common

Frequent in

Science

45%

News & Media

35%

Formal & Business

20%

Less common in

Academia

0%

Encyclopedias

0%

Wiki

0%

Ludwig's WRAP-UP

In summary, "mass customization" is a well-established term denoting a production strategy that combines mass production efficiencies with tailored product offerings. Ludwig AI confirms its grammatical correctness and frequent use across various domains, especially science, news, and business. Related phrases like "personalized production" offer similar meanings but with subtle differences. When using the term, remember to differentiate it from simple personalization and use it to describe adaptive production processes. Finally, Ludwig examples from reputable sources show that this term is most at home when discussing business strategies or technological advancements.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

personalized production

Focuses more on the individual personalization aspect rather than the scale.

customized manufacturing

Highlights the manufacturing process being tailored to specific needs.

bespoke manufacturing

Emphasizes the creation of unique items, often associated with high quality and individual attention.

on-demand customization

Focuses on the immediacy and responsiveness of the customization process.

flexible manufacturing

Emphasizes the adaptability of the production system.

tailored production

Highlights the adaptation of the production process to meet specific requirements.

customer-driven manufacturing

Focuses on the customer's influence on the production process.

adaptive manufacturing

Highlights the ability of the manufacturing process to adjust to changing conditions or requirements.

variable production

Emphasizes the capacity to produce a range of different products or variations.

individualized manufacturing

Focuses on the creation of products that are specific to individual customers.

FAQs

How is "mass customization" different from mass production?

"Mass production" focuses on producing large quantities of identical items, while "mass customization" involves producing varied, tailored products on a large scale.

What are some industries that utilize "mass customization"?

Industries like fashion, automotive, and technology commonly use "mass customization" to offer customers personalized products.

What's an example of successful "mass customization"?

A good example of "mass customization" is a clothing company that allows customers to design their own shirts online, then manufactures them individually.

Are "personalized production" and "mass customization" interchangeable terms?

While related, "personalized production" often refers to smaller-scale or more artisanal operations, while "mass customization" implies large-scale, technology-driven processes.