marketing spend

USAGE SUMMARY

"marketing spend" is a grammatically correct term in written English.
You can use it to refer to the money that is allocated for marketing and advertising purposes. For example, "The company increased its marketing spend by 20% this year compared to last year."

✓ Grammatically correct

News & Media

Formal & Business

Human-verified examples from authoritative sources

Exact Expressions

60 human-written examples

Marketing spend will have been appropriately modest.

The Guardian - Film

But Groupon expects to cut its marketing spend as the brand becomes more established.

The New York Times

But only about one-quarter of the marketing spend on Prilosec went to TV.

The Economist

You had great branding before this, and clearly a big marketing spend.

Independent

They are rivals for shrinking resources, for marketing spend as well as editorial staffing and budgets.

The Guardian

Before Sunset's production budget was around a mere $3m and the marketing spend was minimal.

The Guardian - Film

There has also been a noticeable increase in marketing spend by a number of institutions.

The Guardian

£390m saved by freezing marketing spend; this follows savings of £400m on marketing in 2010-11.

The Guardian

This will impact the incumbents' profits in terms of lost customers and higher marketing spend.

The Guardian - Business

It has also just announced that it is cutting its marketing spend in 2009.

The Guardian

Coke and Pepsi exist in a duopoly, they either buy out serious competition or render them irrelevant with marketing spend.

Independent

Expert writing Tips

Best practice

When discussing "marketing spend", be specific about the types of activities it covers (e.g., advertising, content creation, social media marketing) for clarity.

Common error

Avoid using "marketing spend" as a catch-all term. Differentiate between various marketing expenses to provide a clearer picture of resource allocation and effectiveness.

Linguistic Context

The phrase "marketing spend" functions as a noun phrase. It commonly acts as the subject or object of a sentence, referring to the financial resources allocated for marketing activities. As Ludwig AI confirms, this is a grammatically sound construction, widely used across diverse contexts.

Expression frequency: Very common

Frequent in

News & Media

65%

Formal & Business

25%

Science

10%

Less common in

Academia

0%

Encyclopedias

0%

Wiki

0%

Ludwig's WRAP-UP

In summary, "marketing spend" is a grammatically correct and very common noun phrase referring to the amount of money allocated for marketing activities. As Ludwig AI confirms, this phrase is widely used across diverse contexts such as news and business. It is important to be specific about what activities the "marketing spend" covers and avoid overgeneralization. Related phrases include "marketing expenditure" and "marketing budget". The sources from The Guardian to TechCrunch show its widespread use in professional and neutral contexts.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

marketing expenditure

This alternative uses a more formal synonym for "spend".

marketing budget

This term refers to the allocated amount for marketing activities.

advertising spend

This focuses specifically on spending related to advertising efforts.

promotional expenses

This term covers a broader range of spending related to promoting products or services.

marketing investments

This rephrases the expenditure as an investment, implying a return.

advertising budget

Focuses on budget specifically allocated to advertising.

promotional budget

Similar to marketing budget, but focused on promotional activities.

marketing allocation

Refers to the distribution of funds for marketing purposes.

promotional expenditure

Similar to promotional expenses, but uses a more formal term.

marketing costs

This is a more general term for the expenses associated with marketing.

FAQs

How can I use "marketing spend" in a sentence?

You can use "marketing spend" to refer to the amount of money a company allocates to its marketing activities. For example, "The company increased its "marketing spend" to launch the new product."

What are some alternatives to "marketing spend"?

Alternatives to "marketing spend" include "marketing expenditure", "marketing budget", and "promotional expenses". The best choice depends on the specific context.

Is it correct to say "marketing spending" instead of "marketing spend"?

"Marketing spending" is also correct. However, "marketing spend" is often used as a noun phrase to refer to the total amount allocated. Both are acceptable, but "marketing spend" is more concise in many contexts.

What factors influence a company's "marketing spend"?

A company's "marketing spend" can be influenced by factors such as the competitive landscape, the target audience, the company's financial health, and the specific marketing goals it aims to achieve. External economic conditions can also impact the marketing budget and therefore the "marketing spend".