marketing material

USAGE SUMMARY

"marketing material" is correct and usable in written English.
You can use it to refer to any kind of information or content that is used to promote a product, service, or brand, such as ads, brochures, flyers, website content, social media posts, etc. Example sentence: The company produced a variety of high-quality marketing materials that helped drive sales.

✓ Grammatically correct

News & Media

Academia

Formal & Business

Human-verified examples from authoritative sources

Exact Expressions

58 human-written examples

Moderate amount of marketing material required to access database.

Harvard University

ANNUITIES are sold with the word "guaranteed" sprinkled through the marketing material.

The New York Times

In marketing material, the firm wrote that "Goldman Sachs has aligned incentives with the Hudson program".

The New York Times

E*Trade's recent marketing material said: "Every investor should learn how options trading could benefit them".

The New York Times

It is, the park's marketing material says, "the Happiest Place on Earth".

The New York Times

ImageX and Creativepro make Web-based graphic software used by companies to design marketing material.

The New York Times

The idea of enhancing direct marketing material with something like a scent is not new.

The New York Times

Spelman partly attributed over-packaging to companies' use of packaging as "marketing material".

The Guardian

Drogba, in particular, adorns billboards and marketing material throughout South Africa.

The Guardian - Sport

Human-verified similar examples from authoritative sources

Similar Expressions

2 human-written examples

Good evaluations feature prominently in marketing materials.

The Economist

Highlight student testimony in university marketing materials.

The Guardian

Expert writing Tips

Best practice

When creating "marketing material", ensure it aligns with your brand's voice and values to maintain consistency and build trust with your audience.

Common error

Avoid creating generic "marketing material". Tailor your content to specific audience segments to increase engagement and conversion rates.

Linguistic Context

The phrase "marketing material" functions as a noun phrase, typically serving as the subject or object of a sentence. It refers to tangible or digital content used for promotional purposes, as evidenced by Ludwig examples.

Expression frequency: Very common

Frequent in

News & Media

48%

Academia

27%

Formal & Business

15%

Less common in

Science

5%

Wiki

3%

Reference

2%

Ludwig's WRAP-UP

In summary, "marketing material" is a commonly used and grammatically correct noun phrase that refers to content created to promote products, services, or brands. According to Ludwig, the term appears frequently in News & Media, Academia, and Formal & Business contexts. To enhance your writing, ensure that the "marketing material" you create aligns with your brand's values and targets specific audience segments. Be aware of advertising regulations to maintain compliance and credibility. In addition, the provided alternatives like "promotional material" and "sales collateral" offer nuanced ways to express similar ideas, depending on the context.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

promotional material

Focuses specifically on materials designed to promote a product or service.

marketing collateral

A broader term that includes all supporting documents for marketing efforts.

sales collateral

Emphasizes materials used to support the sales process.

advertising material

Highlights materials used for advertising purposes.

promotional content

Highlights the content aspect of marketing, including digital formats.

marketing assets

Refers to the resources and items a business uses to promote its products or services.

publicity material

Materials designed to attract public attention and generate publicity.

brand communication

Focuses on the overall messaging and how a brand communicates with its audience.

outreach material

Materials used to reach out to a target audience or community.

advertising copy

Specifies the written content used in advertisements.

FAQs

How can I effectively use "marketing material" to promote my product?

Focus on creating compelling and targeted "promotional material" that highlights the unique benefits of your product to your target audience.

What are some alternatives to calling something "marketing material"?

You can use terms like "sales collateral", "advertising material", or "promotional content", depending on the specific context.

Is it better to invest in high-quality "marketing material" or prioritize quantity?

Prioritize quality over quantity. High-quality "marketing material" is more likely to capture attention and drive results, even if you produce less of it.

How do I ensure my "marketing material" complies with advertising regulations?

Familiarize yourself with advertising standards and guidelines in your region and ensure your "marketing material" is truthful, accurate, and does not mislead consumers.