marketed to

USAGE SUMMARY

The phrase "marketed to" is correct and usable in written English.
It is typically used to describe the target audience for a product or service, indicating who the marketing efforts are directed towards. Example: "The new smartphone is primarily marketed to young professionals who value cutting-edge technology."

✓ Grammatically correct

News & Media

Science

Wiki

Human-verified examples from authoritative sources

Exact Expressions

60 human-written examples

Should it be marketed to youths?

The New York Times - Health

It's being marketed to stick.

The New Yorker

Well, I'd been marketed to successfully.

The New York Times - Arts

Not surprisingly it was marketed to women.

The New York Times

"And no one has marketed to them".

The New York Times

It might not even be marketed to your gender.

The New York Times

The same goes for Halloween costumes marketed to children.

The New York Times

Different value propositions need to be marketed to different groups.

The Economist

That was because their songs were marketed to whites.

The New Yorker

Have an affair," is marketed to facilitate extramarital relationships.

The Guardian - Tech

This is a movie starring teens, marketed to teens.

The Guardian - Film

Expert writing Tips

Best practice

When using "marketed to", ensure clarity about the specific characteristics or needs of the targeted group. For example, instead of saying 'The product is marketed to customers', specify 'The product is marketed to first-time homebuyers seeking affordable options'.

Common error

Avoid making broad assumptions about the target audience when using "marketed to". For example, don't assume that all products "marketed to" women should be pink. Instead, base your marketing strategies on research and specific customer insights.

Linguistic Context

The phrase "marketed to" functions as a passive verb phrase, indicating that a product or service is being promoted or advertised towards a specific group. It highlights the intended recipient of the marketing efforts. Ludwig confirms this usage through numerous examples.

Expression frequency: Very common

Frequent in

News & Media

52%

Science

24%

Wiki

12%

Less common in

Formal & Business

4%

Reference

4%

Encyclopedias

4%

Ludwig's WRAP-UP

The phrase "marketed to" is a common and grammatically correct way to describe the target audience for a product or service. As Ludwig AI confirms, it appears frequently in various sources, including news media, scientific publications, and general-interest websites. The phrase's primary function is to specify the intended recipients of marketing efforts, clarifying a product's positioning and intended customer base. While "marketed to" is suitable for general use, related phrases like "targeted at" or "aimed at" can offer more precise nuances. When using "marketed to", avoid overgeneralizations about the target audience and ensure your strategies are grounded in research and specific customer insights.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

targeted at

Focuses on the act of aiming marketing efforts at a particular group.

aimed at

Similar to 'targeted at', emphasizing the intention to reach a specific audience.

geared towards

Implies that the product or service is designed to suit the needs of a particular group.

designed for

Highlights the purpose-built nature of a product for a specific demographic.

intended for

Focuses on the planned or expected audience for the product or message.

pitched to

Suggests a sales-oriented approach towards a specific group.

promoted to

Emphasizes the act of advertising or publicizing to a specific audience.

advertised to

Similar to 'promoted to', specifically related to advertising campaigns.

sold to

Focuses on the act of selling a product or service to a particular group.

catered to

Implies providing something specifically to satisfy a certain group's needs or preferences.

FAQs

How can I use "marketed to" in a sentence?

Use "marketed to" to describe the intended audience of a product or service. For example: "This product is "marketed to" teenagers interested in fashion".

What are some alternatives to "marketed to"?

Alternatives include "targeted at", "aimed at", or "geared towards", depending on the specific nuance you want to convey.

Is it correct to say "marketed for" instead of "marketed to"?

While "marketed for" can be used, it generally refers to the purpose or benefit of the marketing, rather than the audience. "Marketed to" is more appropriate when specifying the target demographic. For example, you might say 'This product is "marketed for" its durability' versus 'This product is "marketed to" construction workers'.

How can I ensure my product is effectively "marketed to" its target audience?

Conduct thorough market research to understand your target audience's needs and preferences. Tailor your messaging and channels to resonate with them. Regularly evaluate and adjust your marketing strategies based on feedback and performance data.