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Justyna Jupowicz-Kozak quote

Justyna Jupowicz-Kozak

CEO of Professional Science Editing for Scientists @ prosciediting.com

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making it sticky

Grammar usage guide and real-world examples

USAGE SUMMARY

The phrase "making it sticky" is correct and usable in written English.
It is often used in contexts related to marketing, user experience, or content creation, referring to making something more engaging or memorable. Example: "To improve user retention, we need to focus on making it sticky by providing valuable content that keeps users coming back."

✓ Grammatically correct

News & Media

Wiki

Human-verified examples from authoritative sources

Exact Expressions

5 human-written examples

Mrs. Lowndes said that it's possible to apply too much Microskin, making it "sticky, thick, heavy".

News & Media

The New York Times

Also, people's advertising assets will be in Tweak, making it "sticky".

News & Media

TechCrunch

He was thinking about making it sticky.

News & Media

Huffington Post

It started out tasting like very strong blue cheese, but the flavor quickly went from pungent to spicy and then seemed to coat my tongue and the inside of my mouth like peanut butter making it sticky before the numbing sensation took over.

News & Media

Huffington Post

You need to choose wisely because you will not be able to take them off without ruining your laptop or making it sticky, unless it's a removable one.

Human-verified similar examples from authoritative sources

Similar Expressions

54 human-written examples

The goal is to transfer some of the rosin "dust" onto the hair, making it stickier.

If dirt robs the coating of its tack, wiping with a damp cloth will make it sticky again.

News & Media

The New York Times

Does the site have features that make it sticky?

News & Media

The New York Times

Knead in additional water to thoroughly soak the masa harina but not make it sticky.

We hand-mixed bunches of loose straw in a wheelbarrow with a coating of wet clay to make it sticky.

News & Media

The New York Times

The Afrikaner version of this pastry (spelled koeksisters) is hard, braided and cooked so that the syrup makes it sticky, while the Cape Malay version is soft fried dough with a simple syrup of tangerine peel, cloves, nutmeg and ginger, finished by a roll in coconut flakes.

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Expert writing Tips

Best practice

When aiming to enhance user engagement, focus on creating valuable, relevant content that resonates with your audience, effectively "making it sticky" and ensuring they return for more.

Common error

Avoid solely depending on superficial methods like clickbait or excessive notifications to "make it sticky". Instead, concentrate on providing genuine value and building a lasting relationship with your audience.

Antonio Rotolo, PhD - Digital Humanist | Computational Linguist | CEO @Ludwig.guru

Antonio Rotolo, PhD

Digital Humanist | Computational Linguist | CEO @Ludwig.guru

Source & Trust

83%

Authority and reliability

4.5/5

Expert rating

Real-world application tested

Linguistic Context

The phrase "making it sticky" functions as a present participle phrase, often used as part of a verb phrase or as a gerund phrase. It describes the action of rendering something more adhesive in a metaphorical sense, such as increasing user engagement or memorability. As stated by Ludwig AI, it's correct and usable in written English.

Expression frequency: Rare

Frequent in

News & Media

50%

Wiki

25%

Formal & Business

25%

Less common in

Science

0%

Encyclopedias

0%

Social Media

0%

Ludwig's WRAP-UP

The phrase "making it sticky" is a grammatically sound and practically applicable expression, often employed to denote efforts aimed at boosting user engagement and retention. As Ludwig AI confirms, it is a correct and effective phrase in written English. Although categorized as 'Rare' in terms of frequency, it finds its niche primarily in News & Media, Wiki, and Formal & Business contexts. To enhance user experiences, prioritize valuable content over superficial tactics. Alternatives such as "enhancing its appeal" and "increasing user engagement" can also be used to convey similar meanings.

FAQs

How can I use "making it sticky" in a sentence?

You can use "making it sticky" to describe efforts to increase user engagement or customer loyalty. For example, "The company is focusing on "making it sticky" by providing personalized content and exclusive offers".

What's a good alternative to "making it sticky"?

Alternatives include "enhancing its appeal", "increasing user engagement", or "improving retention rate", depending on the specific context.

Which is more appropriate: "making it sticky" or "making it engaging"?

"Making it sticky" often implies a more lasting or habitual connection, whereas "making it engaging" focuses on immediate interest and interaction. Choose the phrase that best reflects your desired outcome.

What does it mean for content to be described as "sticky"?

When content is described as "sticky", it means that it's designed to capture and hold the audience's attention, encouraging them to spend more time with it and return to it frequently. In other words, it's "making it sticky".

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Source & Trust

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Authority and reliability

4.5/5

Expert rating

Real-world application tested

Most frequent sentences: