major selling point

USAGE SUMMARY

The phrase "major selling point" is correct and usable in written English.
It can be used to highlight a significant feature or advantage of a product or service that makes it appealing to potential customers. Example: "The major selling point of this smartphone is its exceptional camera quality, which outperforms many competitors in the market."

✓ Grammatically correct

News & Media

Science

Human-verified examples from authoritative sources

Exact Expressions

60 human-written examples

But their major selling point is freshness.

The New York Times

SCENERY This is Slovenia's major selling point.

The New York Times

Affordability, here and abroad, is a major selling point.

The New York Times

Ford's Sync system has become a major selling point.

The New York Times

For Timex, durability has been a major selling point.

The New York Times

Abbott never did win any electoral popularity contests but stability was his major selling point.

The Guardian

— Bucolic settings have long been a major selling point of summer music festivals.

The New York Times - Arts

That's actually perceived as a major selling point by those who flog you the coffee.

The Guardian

Earnhardt's death reinforced that reality, which is clearly a major selling point.

The New York Times - Sports

For Maura Sutherland, this bandwidth access was a major selling point.

The New York Times

So far, so good most people felt the integration is a major selling point of Google+.

MIT Technology Review

Expert writing Tips

Best practice

When highlighting a "major selling point", quantify its impact whenever possible. For example, instead of saying "increased efficiency", specify "20% increase in efficiency".

Common error

Avoid presenting a feature that is standard in similar products as a "major selling point". Ensure it is genuinely exceptional or unique to stand out.

Linguistic Context

The phrase "major selling point" functions as a noun phrase. It identifies a key attribute or feature that makes a product, service, or idea particularly attractive to potential buyers or users. According to Ludwig AI, the phrase is considered grammatically correct.

Expression frequency: Very common

Frequent in

News & Media

60%

Science

20%

Formal & Business

10%

Less common in

Academia

5%

Encyclopedias

3%

Wiki

2%

Ludwig's WRAP-UP

In summary, "major selling point" is a noun phrase used to emphasize the most significant advantage or benefit of a product, service, or idea. Ludwig AI confirms it's grammatically sound and widely used. Its frequency is high across various contexts, especially in news, media, and business. When writing, ensure the identified point is genuinely exceptional. Consider using alternatives like "key advantage" or "primary benefit" for variety.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

key advantage

Focuses on the benefit as a primary strength.

primary benefit

Emphasizes the main advantage received.

main attraction

Highlights the most appealing feature.

chief draw

Emphasizes the feature that attracts customers.

unique selling proposition

Focuses on what differentiates the product.

defining characteristic

Highlights a key aspect that identifies the product.

killer feature

Emphasizes a particularly outstanding function.

standout quality

Highlights a superior attribute.

strongest asset

Focuses on the most valuable attribute.

competitive edge

Emphasizes how it surpasses competitors.

FAQs

How can I use "major selling point" in a sentence?

You can use "major selling point" to emphasize a product's most attractive feature, for example, "The "major selling point" of this car is its fuel efficiency".

What's a synonym for "major selling point"?

Alternatives to "major selling point" include "key advantage", "primary benefit", or "main attraction".

Is it correct to say "a major selling point is" or "a major selling point are"?

Use "is" because "major selling point" is a singular noun phrase. For example, "A "major selling point" is its durability".

What distinguishes a "major selling point" from a regular feature?

A "major selling point" is a key feature that significantly influences customers' purchasing decisions, setting it apart from standard or less impactful features. It's essentially a "unique selling proposition".