maintains relevance

USAGE SUMMARY

The phrase "maintains relevance" is correct and usable in written English.
You can use it when discussing the importance or significance of a topic, idea, or piece of information in a particular context. Example: "In today's fast-paced world, it is crucial that our marketing strategy maintains relevance to our target audience."

✓ Grammatically correct

News & Media

Science

Academia

Formal & Business

Human-verified examples from authoritative sources

Exact Expressions

4 human-written examples

It defaults to a lower level that still plays into the terrorist narrative and maintains relevance".

The New Yorker

The topic that gets Cooper talking is his relentless mission to make BBC Radio 1 a truly multi-platform business that keeps pace, and maintains relevance, with the digital-savvy youth audience it is tasked with targeting.

The Guardian

It also plans to boost its offerings around placement, career training, and is hustling to engage the employer community so that its educational platform maintains relevance to students' futures, beyond just being an easy way to knock out first-year requirements.

TechCrunch

By cultivating anger at just the right level, he maintains relevance in new media without becoming so isolating that he loses mainstream appeal.

Huffington Post

Human-verified similar examples from authoritative sources

Similar Expressions

56 human-written examples

Aging pop stars must navigate the challenge of maintaining relevance while avoiding desperation.

The New Yorker

Of course, sometimes change is absolutely necessary to maintain relevance and advantage.

Harvard Business Review

In particular, they focus on building and maintaining relevance in a digitized and networked marketplace.

Columbia University

When the general thought of black berets, he thought of the need to "maintain relevance for the evolving strategic environment".

The New York Times

He said the shift to product was Yahoo's best chance at maintaining relevance.

The New York Times

In 30 years, we might look at this as a seminal moment in Nike's fearless effort to maintain relevance.

The Washington Post

Executives should be thinking about four different types of competition to maintain relevance in a changing environment.

Harvard Business Review

Expert writing Tips

Best practice

Consider stronger synonyms like "cultivates relevance" to describe effort for brand maintenance or "demonstrates continued relevance" when referencing a study or research project that's been updated

Common error

Avoid using "maintains relevance" when describing something that is inherently and unchangingly relevant. For example, saying "mathematical principles maintain relevance" is less effective than saying "mathematical principles are always relevant".

Linguistic Context

The phrase "maintains relevance" functions as a verb phrase where "maintains" is a transitive verb indicating the action of keeping something in a state of relevance, and "relevance" is a noun serving as the direct object. According to Ludwig, it is a correct and usable phrase.

Expression frequency: Uncommon

Frequent in

News & Media

40%

Science

30%

Academia

20%

Less common in

Formal & Business

10%

Encyclopedias

0%

Wiki

0%

Ludwig's WRAP-UP

In summary, "maintains relevance" is a grammatically correct and usable phrase that describes the ongoing effort to keep something significant, applicable, or current. As Ludwig AI highlights, it appears most commonly in news, scientific, and academic contexts. While synonyms like "remains relevant" or "stays relevant" exist, "maintains relevance" emphasizes the active preservation of importance. When using this phrase, be mindful of overuse in inherently static contexts and consider that effort or action is required to "maintain relevance".

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

remains relevant

Replaces "maintains" with "remains", offering a slightly more passive construction but conveying the same core meaning.

stays relevant

Substitutes "maintains" with "stays", providing a more informal and conversational tone.

preserves relevance

Emphasizes the active effort to keep something relevant, highlighting the aspect of conservation.

retains its importance

Shifts focus from relevance to importance, using a broader term to convey significance.

keeps up-to-date

Focuses on the aspect of staying current and modern, which is a key component of relevance.

holds significance

Similar to "retains its importance", this phrase underscores the lasting value or meaning of something.

remains applicable

Specifically highlights the continued applicability of something in a given context.

endures in importance

Conveys a sense of lasting relevance, emphasizing its ability to withstand changes over time.

sustains its pertinence

Replaces relevance with pertinence, suggesting a more precise and direct relationship to the matter at hand.

continues to matter

Offers a simpler and more direct way to express that something remains important or relevant.

FAQs

What does "maintains relevance" mean?

The phrase "maintains relevance" means that something continues to be important, applicable, or significant over time. It suggests an ongoing effort to stay current and connected to the needs and interests of a particular audience or context.

How can I use "maintains relevance" in a sentence?

You can use "maintains relevance" to describe strategies, actions, or qualities that help something remain important. For instance, "The company "maintains relevance" by constantly innovating its products."

What are some alternatives to "maintains relevance"?

Alternatives to "maintains relevance" include phrases like "remains relevant", "stays relevant", or "preserves relevance". The best choice depends on the specific nuance you want to convey.

Is "maintains relevance" formal or informal?

"Maintains relevance" is suitable for both formal and informal contexts. However, for more formal writing, consider alternatives like "retains its importance" or "holds significance".