maintain relevance

USAGE SUMMARY

The phrase "maintain relevance" is correct and commonly used in written English.
It means to keep something connected or applicable to a specific topic or subject. Example: In order to effectively engage their audience, advertisers must maintain relevance in their messaging and adapt to changing cultural trends.

✓ Grammatically correct

News & Media

Science

Formal & Business

Human-verified examples from authoritative sources

Exact Expressions

48 human-written examples

When the general thought of black berets, he thought of the need to "maintain relevance for the evolving strategic environment".

The New York Times

In an essay from 2014, Troemel coined the term "aesthlete" to describe the type of artist who can maintain relevance today.

The New Yorker

David Spadafora, the president of the Newberry, said that as libraries in the digital age struggle to maintain relevance, works like the Olivi texts are of profound importance.

The New York Times

"They may resort to more spectacular brutality against soft targets to maintain relevance as Al Shabaab has in Kenya," a western diplomat in the capital Abuja said.

Independent

To maintain relevance, brands have had to adopt the lingua franca of youth, namely social networking, where increased openness is central.

The New York Times

Union leaders moved on to other activities to try to maintain relevance — such as running industry super funds or seeing involvement in ALP factions as a substitute for the social strength of unions themselves.

The Guardian - Opinion

Human-verified similar examples from authoritative sources

Similar Expressions

12 human-written examples

With each generation further removed from the aristocratic conventions of 19th-century European classicism, troupes are scrambling to maintain relevance--and funding.

Huffington Post

It defaults to a lower level that still plays into the terrorist narrative and maintains relevance".

The New Yorker

Aging pop stars must navigate the challenge of maintaining relevance while avoiding desperation.

The New Yorker

He said the shift to product was Yahoo's best chance at maintaining relevance.

The New York Times

Playing straight through to one's sixth decade while maintaining relevance is rare, but Alejandro Escovedo of Austin has done it with style.

The New York Times

Expert writing Tips

Best practice

When discussing long-term strategies, use "maintain relevance" to emphasize the need for continuous adaptation and innovation to remain effective.

Common error

Avoid using "maintain relevance" when the context requires establishing relevance for the first time. "Maintain relevance" implies an existing state of relevance that needs to be upheld, whereas "become relevant" suggests a transition from irrelevance to relevance.

Linguistic Context

The phrase "maintain relevance" functions as a verb phrase where "maintain" is the main verb, and "relevance" is the direct object. According to Ludwig AI, this construction is grammatically correct and frequently used. Examples show its usage in diverse contexts.

Expression frequency: Very common

Frequent in

News & Media

32%

Science

32%

Formal & Business

16%

Less common in

Wiki

8%

Encyclopedias

0%

Social Media

0%

Ludwig's WRAP-UP

In summary, "maintain relevance" is a grammatically sound and frequently used phrase that emphasizes the ongoing effort required to keep something pertinent and applicable. As Ludwig AI confirms, this phrase sees common use across various professional contexts, with News & Media and Science being the most frequent. To ensure proper usage, remember that "maintain relevance" implies an existing state of relevance that requires continued upkeep. For alternative phrasings, consider "preserve relevance" or "sustain relevance" for similar but slightly different nuances. By understanding its function, purpose, and common errors, you can effectively integrate "maintain relevance" into your writing.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

preserve relevance

Replaces "maintain" with "preserve", emphasizing the act of keeping something in its current state.

retain relevance

Uses "retain" instead of "maintain", suggesting a holding onto or keeping possession of relevance.

sustain relevance

Employs "sustain" to highlight the continuous effort needed to keep something relevant over time.

ensure continuing relevance

Adds "continuing" for emphasis and uses "ensure" to focus on guaranteeing relevance.

stay relevant

Simplifies the phrase to a more concise form, suitable for less formal contexts.

keep up with the times

Idiomatic expression meaning to adapt and "maintain relevance" in a changing world.

uphold relevance

Uses "uphold" to emphasize the act of defending or supporting relevance.

keep abreast of current trends

Focuses on staying informed and adapting to new developments to "maintain relevance".

adapt to stay current

Highlights adaptation as the means to "maintain relevance" in a dynamic environment.

remain applicable

Shifts the focus to the quality of being applicable or pertinent, as a way to "maintain relevance".

FAQs

How can I use "maintain relevance" in a sentence?

You can use "maintain relevance" to describe the actions taken by an entity to stay current and applicable within a specific field. For example, "To "maintain relevance", companies must continuously innovate and adapt to changing market trends."

What can I say instead of "maintain relevance"?

You can use alternatives like "preserve relevance", "retain relevance", or "sustain relevance" depending on the specific context and nuance you want to convey.

Is it better to say "maintain relevance" or "stay relevant"?

"Maintain relevance" is generally more formal and suggests an active effort to keep something relevant, whereas "stay relevant" is more casual and implies a continuous state of being relevant. The best choice depends on the context and audience.

What are some strategies to "maintain relevance" in a competitive market?

Strategies to "maintain relevance" in a competitive market include continuous innovation, adapting to changing customer needs, effective marketing, and building strong customer relationships.