Goss says the Red Cross is very aware of the design of its retail spaces, learning from mainstream retailers "without losing the charm or making everything look sterile".
Lindt & Sprüngli, which specializes in more expensive products like Lindt and Ghirardelli chocolate, announced that even though it expects to close some of its luxury retail stores this year, it also expects chocolate sales to remain strong through mainstream retailers like Wal-Mart and Target.
Mainstream retailers have reacted by also streamlining their offerings.
And they are adapting to the methods that mainstream retailers use to sell their wares.
So new are the devices to mainstream retailers that growth in that channel has been phenomenal.
More and more, Mimoco is expanding from specialty toy shops to mainstream retailers like Macy's.
Mainstream retailers like Ralph Lauren and Tommy Hilfiger are introducing designs for the full-figured.
The main solutions had been designed for mainstream retailers with a Gift Aid capability bolted on.
"In 2013 spend at discounters in November and December soared, while the mainstream retailers saw spending fall.
"It just makes business sense," said Ms. DeVoe, who founded "Full-Figured Fashion Week" last year to press mainstream retailers to embrace bigger sizes.
