And now, it happens, she can do so in a mainstream retail setting.
So perhaps a mainstream retail experiment with another religious product category is a natural evolution.
Mainstream retail has long since departed for the suburban "edge cities" Joel Garreau writes about.
Drexler also transformed Banana Republic, the recently acquired purveyor of safari curios, into another mainstream retail giant.
Charity shops are facing the problem that increasingly the body language of mainstream retail is all about discounts".
"Men's lingerie sits in an undefined territory deemed 'not exciting enough' for adult stores and 'too confronting' for mainstream retail stores," explains the HommeMystere website.
The rule proved by the exception: a lot of design and innovation is coming to the vibrator category, reflecting a growing mainstream retail market.
However, the backdrop of a tough pricing environment that has impacted on the sales and margins of all the big four players has highlighted that there is no silver bullet for mainstream retail.
A report released a couple of weeks ago by the Violence Policy Center, a nonprofit group that favors an expansion of gun control, showed how the firearms industry uses video games, marketed through mainstream retail outlets, to familiarize children and teenagers with its deadly products.
A much less necessary evil, though, is its creeping into mainstream retail software.
