losing popularity

USAGE SUMMARY

The phrase "losing popularity" is a grammatically correct and commonly used phrase in written English.
It is typically used to describe something that was previously popular but is now decreasing in popularity. Example: "In recent years, traditional bookstores have been losing popularity due to the rise of online shopping and e-books."

✓ Grammatically correct

News & Media

Human-verified examples from authoritative sources

Exact Expressions

60 human-written examples

"They've been losing popularity," he said.

The New Yorker

Six months later, it is losing popularity.

The Washington Post

His Italian operas were losing popularity.

The New York Times

Already losing popularity, they can hardly afford to quarrel.

The Economist

Send out the clowns: why are they losing popularity?

The Guardian

EVIDENTLY, such rapid-fire trading is losing popularity.

The New York Times

"Losing popularity, Putin is maniacally clinging to power.

The Guardian

Despite musicals losing popularity, dance continued to create some of the cinema's most memorable moments.

Independent

"I'd question whether classical music really is losing popularity," he says.

Independent

And so baseball, losing popularity in England, had already started its slow ascent to pre-eminence.

The Economist

Analysts said the impeachment showed Ahmadinejad was losing popularity even among some of his hardline backers.

Independent

Expert writing Tips

Best practice

When describing why something is "losing popularity", provide specific reasons or contributing factors for clarity. For instance, "The product is losing popularity due to negative reviews and increased competition."

Common error

Avoid assuming correlation equals causation. Just because two things happen at the same time doesn't mean one caused the other. Instead of saying "The show is losing popularity because it aired at a different time", investigate to confirm that the time change actually drove the decline in viewership.

Linguistic Context

The phrase "losing popularity" functions as a descriptive phrase, indicating a decline in public appeal, support, or usage. As Ludwig AI confirms, it is a grammatically correct and commonly used phrase. Examples show its use in describing trends, political figures, and products.

Expression frequency: Very common

Frequent in

News & Media

100%

Less common in

Encyclopedias

0%

Wiki

0%

Science

0%

Ludwig's WRAP-UP

The phrase "losing popularity" is a common and grammatically correct expression used to describe a decline in public appeal or preference. As Ludwig AI indicates, it is widely used in various contexts, particularly in News & Media. Its function is primarily descriptive, serving to inform about shifts in trends or sentiment. While versatile, it's important to provide context to explain why something is "losing popularity". Related phrases include "declining in favor" and "becoming unpopular", offering alternative ways to convey a similar meaning. Understanding its proper usage and potential pitfalls ensures clear and effective communication.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

becoming unpopular

A more direct synonym, emphasizing the increase in negative sentiment.

falling out of favor

Indicates a loss of approval or support.

declining in favor

This alternative focuses on the reduction of positive sentiment or preference.

on the decline

Implies a general downward trend.

becoming less fashionable

This implies a decrease in trendiness or style.

waning in appeal

Highlights the diminishing attractiveness or interest.

experiencing a decline in usage

Focuses on the decreased rate of using something.

diminishing in prevalence

Focuses on the reduction in how commonly something occurs or exists.

slipping in the rankings

Suggests a loss of position or status compared to others.

seeing a decrease in demand

This alternative is more related to business and marketable products, but not so much regarding feelings or opinions.

FAQs

How can I use "losing popularity" in a sentence?

You can use "losing popularity" to describe a trend, product, or person that is becoming less favored, like: "Reality television is "losing popularity" as viewers seek more authentic content."

What's a good alternative to "losing popularity"?

Alternatives to "losing popularity" include "declining in favor", "becoming unpopular", or "falling out of favor" depending on the specific context.

Which is more appropriate, "losing popularity" or "gaining unpopularity"?

"Losing popularity" is generally preferred. "Gaining unpopularity" is grammatically correct, but sounds less natural. It's better to use a more direct synonym such as "becoming unpopular".

What factors might cause something to start "losing popularity"?

Several factors can contribute to something "losing popularity", including changing tastes, increased competition, negative publicity, or a perceived decline in quality.