losing currency

USAGE SUMMARY

The phrase "losing currency" is correct and usable in written English.
It can be used to describe something that is becoming less relevant, valuable, or accepted over time. Example: "With the rapid advancements in technology, traditional marketing strategies are losing currency in today's digital landscape."

✓ Grammatically correct

News & Media

Academia

Human-verified examples from authoritative sources

Exact Expressions

7 human-written examples

So e-mail may be losing currency, but on eBay, ephemera are forever.

The New York Times

Obsessing about a single nutritional measure (cholesterol, salt, sugars or even saturated fats) is losing currency as a way of assessing diet, Dr. Drewnowski said.

The New York Times - Food

It might present a world in which absolutes are slowly losing currency, but Transparent is unequivocal on one thing: we have all grown up in a patriarchy.

The Guardian - TV & Radio

By creating false option trades in the opposite direction of his losing currency bets, he made it appear inside Allfirst that he had hedged his losses.

The New York Times

He used the term janjaweed, meaning horseback raider, a word that had been losing currency and dismissed as outdated by some Darfuris but recently seems to be making a comeback.

The New York Times

At a time when a high school diploma — much less an equivalency certificate — is losing currency in the labor market, exams being introduced in January will start to be aligned with the Common Core, a set of rigorous academic standards for kindergarten through 12th grade that 45 states and the District of Columbia have adopted.

The New York Times

Human-verified similar examples from authoritative sources

Similar Expressions

53 human-written examples

Some charges of corruption reflected economic theories that have long since lost currency.

The New York Times

But in New Jersey, where property taxes remain the nation's highest per capita, the idea never loses currency.

The New York Times

Some sociologists and demographers say it may be only a matter of time before the traditional racial classifications lose currency.

The New York Times

Gay has, in the eyes of the court, as it has in the minds of sane people, lost currency as an accusation.

The New York Times

Some argue that it also protects incompetent or lazy teachers and sometimes leaves universities saddled with professors in disciplines that have lost currency.

The New York Times

Expert writing Tips

Best practice

Use "losing currency" to describe abstract concepts like ideas, trends, or skills, rather than physical money. It effectively conveys the sense of something becoming less valuable or relevant over time. For example: "Traditional teaching methods are losing currency in the age of online learning."

Common error

Avoid using "losing currency" when you simply mean something is decreasing in quantity or number. The phrase implies a loss of relevance or value, not just a reduction in amount. Instead of saying "The company is losing currency", consider "The company is losing revenue" if you mean financial losses.

Linguistic Context

The phrase "losing currency" primarily functions as a verb phrase, often used to indicate that a particular idea, concept, or practice is diminishing in relevance, importance, or value. As Ludwig AI explains, it describes something becoming less accepted or utilized over time.

Expression frequency: Uncommon

Frequent in

News & Media

42%

Academia

29%

Encyclopedias

9%

Less common in

Science

6%

Wiki

3%

Formal & Business

0%

Ludwig's WRAP-UP

In summary, the phrase "losing currency" effectively describes the decline in relevance, value, or acceptance of an idea, concept, or practice. Ludwig AI confirms its correct usage in written English. While it appears most frequently in news and media, it is also common in academic contexts. Related phrases include "losing relevance" and "becoming outdated". When using this phrase, ensure you're referring to abstract concepts rather than literal monetary losses. Its neutral register makes it suitable for a variety of formal and informal contexts.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

losing relevance

Directly addresses the decline in importance or connection.

becoming outdated

Focuses on something no longer being current or fashionable.

becoming obsolete

Focuses specifically on something going out of use due to newer alternatives.

diminishing in importance

Highlights a reduction in significance or consequence.

becoming less significant

Focuses on the reduced impact or consequence of something.

falling into disuse

Emphasizes the gradual abandonment of a practice or item.

declining in popularity

Highlights a reduction in public favor or support.

waning in influence

Highlights a decrease in the power to affect something.

going out of fashion

Refers specifically to trends and styles becoming unpopular.

fading from memory

Emphasizes the gradual disappearance from people's minds.

FAQs

How can I use "losing currency" in a sentence?

You can use "losing currency" to describe something that is becoming less relevant, valuable, or accepted. For example: "With the rise of social media, traditional advertising methods are "losing relevance"."

What's a good alternative to "losing currency"?

Depending on the context, you could use alternatives like "becoming obsolete", "losing relevance", or "becoming outdated".

Is it appropriate to use "losing currency" in formal writing?

Yes, "losing currency" is suitable for formal writing. However, ensure the context aligns with its meaning of diminishing relevance or acceptance rather than a literal monetary loss.

What does it mean when a concept is "losing currency"?

When a concept is "losing currency", it means it is becoming less widely accepted, less popular, or less influential. It suggests a decline in its perceived value or importance over time.