losing relevance

USAGE SUMMARY

"losing relevance" is a valid phrase in written English.
You can use it to refer to something that is becoming less important or applicable. For example: As technology advances, traditional methods of communication are quickly losing relevance.

✓ Grammatically correct

News & Media

Academia

Formal & Business

Human-verified examples from authoritative sources

Exact Expressions

40 human-written examples

"The [leadership] are losing relevance.

The Guardian

They are losing relevance, she said, in the "new economy".

The New York Times

But I am afraid that we journalists have been losing relevance in this area.

Massachusetts Institute of Technology

"In 2016, Russia was losing relevance among democracy-obsessed Americans," the voice-over begins.

The New Yorker

Big box retail stores are losing relevance, while e-commerce and specialty stores grow in appeal.

Harvard Business Review

The frozen bellies, used to make bacon, were, in the view of some, losing relevance.

The New York Times

Human-verified similar examples from authoritative sources

Similar Expressions

20 human-written examples

But she never lost relevance, Dlamini said.

The Guardian - Books

These dimensions represent areas in which aid loses relevance relative to other fields of international cooperation.

Stanford University

Or does he hold fast to his concept and possibly lose relevance?

The New York Times - Style

And with every job that moves abroad the London office loses relevance.

The Guardian

Local and regional newspapers may have lost revenue, but they haven't lost relevance.

The New York Times

Expert writing Tips

Best practice

When discussing trends or societal changes, use "losing relevance" to highlight aspects that are becoming less important over time. For example: "Traditional marketing methods are "losing relevance" in the digital age."

Common error

Avoid using "losing relevance" when the subject is simply unpopular or disliked; relevance refers to applicability and importance, not just popularity. For example, instead of saying "Classical music is "losing relevance"", consider specifying that it's "declining in popularity" if that's the specific issue.

Linguistic Context

The phrase "losing relevance" functions as a verbal phrase, where "losing" acts as a present participle modifying "relevance". It typically serves as part of a larger clause to indicate that a subject is experiencing a decrease in importance or applicability, as confirmed by Ludwig AI.

Expression frequency: Very common

Frequent in

News & Media

53%

Academia

20%

Formal & Business

11%

Less common in

Science

9%

Encyclopedias

4%

Reference

3%

Ludwig's WRAP-UP

The phrase "losing relevance" is a common and grammatically sound expression used to describe something that is becoming less important or applicable. Ludwig AI confirms its widespread use across various contexts, notably in News & Media, Academia, and Formal & Business settings. When employing this phrase, ensure that the subject truly experiences a decline in importance and not just a decrease in popularity. Alternative phrases like "declining in importance" or "becoming less significant" can be used depending on the specific nuance you wish to convey.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

becoming irrelevant

Similar but uses 'irrelevant' instead of 'relevance'.

declining in importance

Focuses on the diminishing level of importance.

becoming less significant

Emphasizes the reduction in significance or consequence.

fading into obscurity

Highlights the process of gradually disappearing from notice or memory.

diminishing in impact

Highlights reducing the influence or effect.

becoming outdated

Highlights the lack of up-to-dateness.

falling by the wayside

Implies being left behind or forgotten.

becoming obsolete

Suggests that something is no longer in use because something newer exists.

waning in influence

Focuses on the decreasing power to affect someone or something.

going out of style

Indicates a decline in popularity or fashion.

FAQs

What does it mean for something to be "losing relevance"?

When something is described as "losing relevance", it means it is becoming less important, applicable, or significant in a particular context. This can happen due to changes in technology, societal norms, or other factors.

What can I say instead of "losing relevance"?

You can use alternatives like "declining in importance", "becoming less significant", or "fading into obscurity" depending on the specific meaning you want to convey.

Is it better to say "losing relevance" or "becoming irrelevant"?

Both "losing relevance" and "becoming irrelevant" are grammatically correct and have similar meanings. The choice between them often depends on personal preference or the specific context of your writing. "Losing relevance" might emphasize a gradual decline, while "becoming irrelevant" could suggest a more definitive shift.

How does technology cause something to "lose relevance"?

Technology can cause something to "lose relevance" by introducing new methods, tools, or platforms that are more efficient, convenient, or effective. As these new technologies gain popularity, older methods may become outdated and less important.