losing audience

USAGE SUMMARY

The phrase "losing audience" is correct and usable in written English.
It can be used to describe a situation where a speaker or presenter is failing to engage or maintain the interest of their audience. Example: "As the presentation went on, I could feel myself losing audience, so I decided to change my approach."

✓ Grammatically correct

News & Media

Arts

Business

Human-verified examples from authoritative sources

Exact Expressions

27 human-written examples

Many of London's breakfast DJs are losing audience.

The Guardian

Furthermore, there are indications that MySpace is losing audience outright.

The New York Times - Tech

Using the full 21 members would have meant losing audience seats.

The New York Times

6. Make money (without losing audience credibility) This is a tricky thing to pull off.

The Guardian

It was concern about losing audience during a renovation that helped fuel the orchestra's interest in moving to Carnegie Hall.

The New York Times - Arts

"We've been looking for ways of using new technologies to help stop us from losing audience share," Mr. Westin said.

The New York Times - Tech

Human-verified similar examples from authoritative sources

Similar Expressions

33 human-written examples

Without such imaginative additions to traditional décor, museums risk losing audiences.

The New York Times - Arts

Newspapers, radio and television news are losing audiences at a steady rate and the international trend has been for media outlets to reduce staff.

Plosone

"I think she lost audience good will in taking that track, instead of soaking up their admiration".

The New York Times

In Utah, the site, Deseretnews.com, run by the Deseret Management Corporation, even lost audience members.

The New York Times

And you could never have a majority black or Asian or Latino show, because you'd lose audience".

The New Yorker

Expert writing Tips

Best practice

Quantify the loss whenever possible. Instead of just saying "losing audience", include numbers or percentages to illustrate the extent of the decline. For example, "losing 15% of its audience year-over-year".

Common error

Avoid attributing audience loss solely to one cause. Audience behavior is complex, and multiple factors often contribute to a decline. Acknowledge the interplay of these factors for a more nuanced perspective.

Linguistic Context

The phrase "losing audience" functions as a verb phrase typically used to describe the decline in the number of people who are watching, listening to, or reading a particular media outlet or event. As seen in Ludwig, it is often used in the context of news and media to report on shifts in viewership or readership.

Expression frequency: Common

Frequent in

News & Media

72%

Arts

12%

Business

8%

Less common in

Science

4%

Wiki

2%

Formal & Business

2%

Ludwig's WRAP-UP

The phrase "losing audience" is a common expression used to describe the decline in viewership, listenership, or readership of a particular media outlet or event. According to Ludwig, it is grammatically correct and frequently appears in news and media contexts, serving to inform and analyze trends in audience engagement. While alternative phrases like "audience decline" or "decreasing viewership" exist, "losing audience" maintains a neutral register and is widely understood. When using this phrase, it is beneficial to quantify the loss and specify the reasons behind it for a more nuanced analysis.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

audience decline

N shifts the focus to the outcome of the process rather than the process itself.

decreasing viewership

Specifies the type of audience being lost, framing it in terms of television or video content.

shrinking readership

Focuses specifically on print or online reading audiences that are diminishing.

declining listenership

Specifically targets audio content and the reduction in the number of listeners.

waning popularity

Highlights the fading of interest or favor, rather than a direct loss of audience members.

falling ratings

Focuses on the drop in standardized metrics used to measure audience size in broadcasting.

eroding fanbase

Implies a gradual decline in the number of dedicated supporters or enthusiasts.

retreating viewership

Suggests that the audience is actively moving away or disengaging from the content.

diminishing attendance

Refers to a reduction in the number of people attending events or performances.

fading interest

Emphasizes the decreasing level of curiosity or engagement from the audience.

FAQs

How can I use "losing audience" in a sentence?

You can use "losing audience" to describe a decline in viewership, listenership, or readership. For example, "The TV show is "losing audience" due to its repetitive plotlines".

What are some alternatives to "losing audience"?

Alternatives include "audience decline", "decreasing viewership", or "waning popularity", depending on the specific context.

Which is more appropriate: "losing audience" or "losing market share"?

"Losing audience" refers specifically to a decrease in the number of viewers, listeners, or readers. "Losing market share" indicates a decline in the percentage of total sales or customers within a particular market. The better choice depends on what you're measuring.

What's the difference between "losing audience" and "lost audiences"?

"Losing audience" is a continuous action, indicating an ongoing decline. "Lost audiences" refers to audiences that have already been lost and are no longer engaging with the content or platform. The phrase "lost audiences" suggests a more permanent separation.