less lucrative

USAGE SUMMARY

The phrase "less lucrative" is grammatically correct and is commonly used in written English.
It is typically used to describe something that is not as profitable or financially advantageous as something else. Here are a few examples: - "The company's new strategy proved to be less lucrative than expected, causing a decrease in profits." - "After careful consideration, the job offer from the smaller company seemed less lucrative, but offered more growth potential." - "Compared to other investment opportunities, the stock market appears less lucrative at the moment."

✓ Grammatically correct

News & Media

Formal & Business

Human-verified examples from authoritative sources

Exact Expressions

58 human-written examples

Yet firms also face less lucrative trends.

The Economist

Such sales are generally less lucrative than retail sales.

The New York Times

(Later sales were less lucrative, the investors said).

The New York Times

Consequently, the black TV market is also less lucrative.

The Guardian

For all other owner-occupiers, it makes trading up cheaper and trading down less lucrative.

Independent

Banks have cut back on lending to small businesses as regulation has made it less lucrative.

The Economist

Compellent specializes in products for medium-size businesses, a less lucrative segment.

The New York Times

But rather than trim compensation, many firms have cut jobs in less lucrative businesses.

The New York Times

That should be good for the litigants, even if it is less lucrative for the lawyers.

The Economist

Attempts to build a tourist industry around dinosaurs have been less lucrative.

The Economist

Suddenly the state had the power and vendors were competing for larger but less lucrative contracts.

The New York Times

Expert writing Tips

Best practice

When comparing income streams, use "less lucrative" to emphasize the difference in potential earnings or profits. For instance, "While freelance work offers flexibility, it can be less lucrative than a full-time position."

Common error

Avoid using "less lucrative" when describing activities that are not primarily intended for financial gain. For example, volunteering is not "less lucrative", it's simply non-profit.

Linguistic Context

The phrase "less lucrative" functions as a comparative adjective phrase, modifying a noun to indicate a lower degree of profitability or financial gain. As Ludwig AI confirms, it is grammatically correct and widely used. Many examples show it modifying businesses, markets, or investments.

Expression frequency: Very common

Frequent in

News & Media

65%

Formal & Business

20%

Encyclopedias

5%

Less common in

Science

5%

Reference

0%

Wiki

0%

Ludwig's WRAP-UP

In summary, "less lucrative" is a frequently used and grammatically correct adjective phrase that serves to compare the relative profitability or financial reward of different ventures. As confirmed by Ludwig AI, its primary function is to describe a reduced degree of financial gain, often in business, economic, or investment contexts. While prevalent in "News & Media" and "Formal & Business" settings, the phrase offers a straightforward way to communicate that one thing is financially inferior to another. To enrich your vocabulary in expressing related concepts consider exploring alternatives such as "less profitable" or "less rewarding financially".

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

not as lucrative

A slightly more emphatic alternative to the original phrase.

less profitable

Direct synonym, focusing on reduced profit margin.

less rewarding financially

Emphasizes the reduced financial benefits or compensation.

not particularly profitable

Downplays the profitability to a greater degree.

not as financially viable

Highlights the decreased sustainability or potential for financial success.

less economically advantageous

Focuses on the reduced economic benefits or opportunities.

lower-yielding

Implies a lower return on investment or effort.

less remunerative

Formal synonym, stressing reduced payment or compensation.

less gainful

Focuses on the reduction in earning capacity or profit.

less beneficial monetarily

Highlights the reduced monetary advantages.

FAQs

How can I use "less lucrative" in a sentence?

You can use "less lucrative" to compare two or more opportunities, indicating that one provides lower financial returns than the other. For instance, "Investing in bonds can be "less lucrative" than investing in stocks, but it's also less risky."

What are some alternatives to "less lucrative"?

Depending on the context, you can use alternatives such as "less profitable", "less rewarding financially", or "not as financially viable".

Which is correct, "less lucrative" or "least lucrative"?

"Less lucrative" compares two options, while "least lucrative" identifies the option with the lowest financial return among three or more choices. For example, "Among the three investment options, bonds were the least lucrative."

What's the difference between "less lucrative" and "not lucrative"?

"Less lucrative" implies a comparison, suggesting that something is still profitable but not as much as something else. "Not lucrative" means something is simply unprofitable or yields very little financial gain.