lead generation

USAGE SUMMARY

'lead generation' is correct and can be used in written English.
It is usually used in marketing to describe activities that seek to generate interest in a product or service, with the goal of finding potential customers. For example, a software company may invest in lead generation activities such as blogging, search engine optimization, and targeted email campaigns to generate leads.

✓ Grammatically correct

News & Media

Formal & Business

Human-verified examples from authoritative sources

Exact Expressions

60 human-written examples

The company will primarily generate revenue from lead generation, similarly to Mint.

TechCrunch

He adds that SmartAsset is already generating "significant revenue" from advertising and lead generation.

TechCrunch

"Although it varies by market, Uber generally has a 20% commission for lead generation and marketing".

Vice

"Although it varies by market, Uber generally has a 20percentt commission for lead generation and marketing".

Vice

Lead generation is a real challenge for many small businesses.

The New York Times

On the mobile web, it continues to emphasise lead generation rather than branding.

The Guardian

>> Lead generation.

TechCrunch

Lead generation.

TechCrunch

Pre-Contact (Lead Generation).

TechCrunch

In short, qualified lead generation.

TechCrunch

Maybe lead generation and analytics.

TechCrunch

Expert writing Tips

Best practice

When discussing "lead generation", be specific about the methods used (e.g., content marketing, social media advertising) to provide clarity and context.

Common error

Avoid vague descriptions of "lead generation" efforts. Instead, detail the specific tactics employed, such as targeted advertising, SEO optimization, or content creation, to demonstrate a clear and actionable approach.

Linguistic Context

The primary grammatical function of "lead generation" is that of a noun phrase, typically functioning as the subject or object of a sentence. It refers to the process of identifying and attracting potential customers for a business or organization. Ludwig examples show it's used in describing business models, marketing strategies, and challenges.

Expression frequency: Very common

Frequent in

News & Media

50%

Formal & Business

40%

Science

10%

Less common in

Academia

0%

Encyclopedias

0%

Wiki

0%

Ludwig's WRAP-UP

In summary, "lead generation" is a common noun phrase referring to the process of attracting potential customers. As Ludwig AI states, the phrase is grammatically correct and used in marketing. It's most frequently found in news and business contexts, with a professional and neutral tone. Effective usage involves specifying the methods employed, and avoiding overly general descriptions. Alternatives include "prospect acquisition" and "customer outreach". While predominantly professional, its adaptability makes it an important term across various fields, as showcased by the examples provided by Ludwig.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

prospect acquisition

Focuses on the act of gaining prospects, emphasizing initial contact.

customer outreach

Highlights the effort to connect with potential customers.

business development

Broader term encompassing strategies for overall business growth, including finding new customers.

demand creation

Emphasizes stimulating interest and need for a product or service.

client sourcing

Specifically refers to the process of finding and securing new clients.

opportunity development

Focuses on identifying and nurturing potential business opportunities.

marketing campaign

Broader term for any specific set of actions that are advancing customer awareness of your company

sales pipeline development

Focuses on building and maintaining a pipeline of potential sales.

generating interest

Highlights the activity of creating initial enthusiasm in order to turn that into leads

attracting customers

Highlights the action of making your business attractive for customers

FAQs

How to use "lead generation" in a sentence?

"Lead generation" is commonly used to describe marketing activities aimed at attracting potential customers. For example, "Our company invests heavily in "lead generation" through content marketing and social media campaigns."

What are some alternatives to "lead generation"?

Alternatives include "prospect acquisition", "customer outreach", or "demand creation", depending on the specific context and nuance you want to convey.

What's the difference between "lead generation" and "sales"?

"Lead generation" focuses on attracting and identifying potential customers, while "sales" involves the process of converting those leads into paying customers. Lead generation is the initial stage that feeds into the sales process.

What are some effective strategies for "lead generation"?

Effective "lead generation" strategies include content marketing, SEO optimization, social media advertising, email marketing, and attending industry events. The best approach depends on your target audience and industry.