launch sales

USAGE SUMMARY

"launch sales" is a correct and usable phrase in written English.
It refers to the initial sales of a new product or service that has just been released onto the market. Example: The launch sales for the new smartphone were incredibly successful, with thousands of units sold within the first week.

✓ Grammatically correct

News & Media

Wiki

Formal & Business

Human-verified examples from authoritative sources

Exact Expressions

16 human-written examples

But the Galaxy S4's record launch sales still do not rival those of the iPhone.

Independent

When did their competitor launch sales in the past and what kind of styles and brands are selling the best?

The Guardian - Tech

So it would seem: since its launch, sales of the unit – which costs from around £8,700 (including installation and training on how to use it) – have doubled.

Independent

The figures will be particularly impressive as unlike with last year's launch sales figures for the 6 and 6 Plus do not include China, the phone company's second largest market by revenue.

Independent

"With regards to long-term outlook, I think it's a little foolhardy to read too deeply into launch sales of the new consoles," said Piers Harding-Rolls, Head of Games at IHS Electronics and Media.

The Guardian - Tech

Three weeks after the launch, sales were up 44% on the month before surprisingly high even considering the extra promotion.Like all newspaper companies, the Tindle Group has been struck by a collapse in advertising revenues caused by the internet and the recession.

The Economist

Human-verified similar examples from authoritative sources

Similar Expressions

44 human-written examples

Although sales figures have not been made public, it is believed to be selling around 25,000 copies a week after an initial launch sale of 40,000.

The Guardian

You can buy it for $49.99, but there's a launch sale at $39.99.

TechCrunch

That said, there is a launch sale that's 14 titles strong going on right now, to celebrate the store's debut.

TechCrunch

With many retailers launching sales online on Christmas Eve, the shops never really close anymore, although this year there has been a push by several retailers, including Fat Face and jeweller Beaverbrooks to stay closed on Boxing Day.

The Guardian - Business

The increase in footfall will boost retailers including Marks & Spencer which launched sales before 25 December as mild weather and a squeeze on disposable incomes hit clothing retailers in particular.

The Guardian - Business

Expert writing Tips

Best practice

Use "launch sales" specifically when referring to the initial period after a product or service is introduced. For ongoing performance, consider terms like 'quarterly sales' or 'year-over-year growth'.

Common error

Avoid using "launch sales" when referring to the general sales performance of a product over an extended period. "Launch sales" specifically denotes the initial sales period, not the product's entire lifespan.

Linguistic Context

The phrase "launch sales" functions as a noun phrase, typically used as a subject or object in a sentence. Ludwig examples indicate its use in analyzing the success or failure of a product's initial market entry. It is identified by Ludwig AI as correct and usable.

Expression frequency: Common

Frequent in

News & Media

62%

Wiki

15%

Formal & Business

9%

Less common in

TechCrunch

6%

Science

6%

Independent

2%

Ludwig's WRAP-UP

In summary, "launch sales" is a grammatically sound and commonly used noun phrase referring to the initial sales period of a new product or service. Ludwig identifies the phrase as correct and usable. As demonstrated by the provided examples, it's frequently used in news, business, and technology contexts to assess early market performance. When using the term, ensure you're specifically referencing the initial sales period and not overall sales figures. Consider alternative phrases like "initial sales" or "opening sales" depending on the specific nuance you want to convey. The phrase's prevalence in authoritative sources further validates its acceptability and usefulness in formal and informal writing.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

initial sales

Focuses on the 'start' aspect of the sales period, omitting the 'launch' action.

opening sales

Emphasizes the 'opening' or beginning phase of sales.

first sales

Highlights the 'first' instance of sales after launch.

introductory sales

Suggests sales related to an 'introductory' offer or period.

debut sales

Focuses on the 'debut' or first appearance in terms of sales performance.

kickoff sales

Informal term emphasizing the 'kickoff' or start of sales.

rollout sales

Implies a phased introduction of sales, as in a 'rollout'.

go-live sales

Technical term referencing sales immediately after a system or product 'goes live'.

post-launch sales

Describes sales occurring directly 'after' the launch event.

early sales figures

Focuses on the data and 'figures' from the initial sales period.

FAQs

How can I effectively use "launch sales" in a sentence?

Use "launch sales" to describe the initial sales performance of a new product or service. For example, "The company exceeded expectations with its impressive "launch sales" figures.".

What are some alternatives to using "launch sales"?

Depending on the context, you can use alternatives like "initial sales", "opening sales", or "first sales". Each subtly alters the emphasis.

What's the difference between "launch sales" and overall sales?

"Launch sales" refer specifically to the sales during the initial period after a product's release, while overall sales encompass all sales figures over a product's entire lifecycle. Distinguish between them for clarity.

In what context is it most appropriate to discuss "launch sales"?

It's most appropriate to discuss "launch sales" when analyzing the immediate reception and market interest in a newly released product or service. It’s a key indicator of early success and potential future performance.