Used and loved by millions
Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com
keeps looking better
Grammar usage guide and real-world examplesUSAGE SUMMARY
The phrase "keeps looking better" is correct and usable in written English.
You can use it to describe something that is continuously improving or becoming more appealing over time. Example: "Every time I see the new design, it keeps looking better and better."
✓ Grammatically correct
News & Media
Wiki
Science
Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Human-verified examples from authoritative sources
Exact Expressions
1 human-written examples
The Redskins trade keeps looking better and better.
News & Media
Human-verified similar examples from authoritative sources
Similar Expressions
59 human-written examples
The nutrition movement keeps looking for a crusader — someone who will bring about better public education and tougher government regulations.
News & Media
And keep looking for better deals.
News & Media
We need to keep looking to better ways to maintain competitiveness because there's a limit to what anyone will pay for a pair of trainers".
News & Media
He will keep looking for better deals online and will call the hotel to ask if there's a way to make the deal more attractive.
News & Media
Keep looking for better solutions.
News & Media
As the size, shape and necrosis criteria are hampered by the fact that they are not very adequate for the clinically N0 neck, researchers keep looking for better criteria.
Science
It helps keep it looking better.
Wiki
Vacuuming upholstery once a week will keep it looking better for longer.
Wiki
"They keep looking for a better deal".
News & Media
He plans to keep looking for someplace better.
News & Media
Expert writing Tips
Best practice
Use "keeps looking better" to describe gradual improvements or positive changes over time, particularly when emphasizing a subjective assessment of appearance or quality.
Common error
While "keeps looking better" is widely understood, it can sound too casual for formal or academic writing. Opt for alternatives like "demonstrates continuous improvement" or "shows increasing promise" for a more professional tone.
Source & Trust
83%
Authority and reliability
4.1/5
Expert rating
Real-world application tested
Linguistic Context
The phrase "keeps looking better" primarily functions as a descriptive phrase, often used to express an opinion about the continuous improvement of something's appearance or quality. As Ludwig AI explains, it's usable in written English to describe improvements over time.
Frequent in
News & Media
50%
Wiki
30%
Science
20%
Less common in
Formal & Business
0%
Academia
0%
Encyclopedias
0%
Ludwig's WRAP-UP
In summary, "keeps looking better" is a grammatically correct and commonly used phrase for describing something that is continuously improving in appearance or quality. As Ludwig AI confirms, it's a valid and understandable expression. While versatile, it's best suited for neutral to informal contexts, with stronger alternatives for formal or academic writing. Its frequent appearance in news and media outlets suggests widespread acceptability in general communication. Related phrases like "continuously improving" and "getting better all the time" offer similar meanings with subtle nuances. When in doubt, consider the formality of your audience and the specific context to ensure the most appropriate phrasing.
More alternative expressions(6)
Phrases that express similar concepts, ordered by semantic similarity:
continuously improving
Focuses on the ongoing process of betterment.
getting better all the time
Emphasizes the temporal aspect of improvement.
improving steadily
Highlights the consistent nature of the progress.
showing continuous progress
Emphasizes the demonstration of ongoing advancement.
increasingly appealing
Shifts the focus to growing attractiveness.
becoming more attractive
Directly states the increase in appeal.
developing favorably
Highlights the positive direction of development.
progressing well
Focuses on the satisfactory advancement.
enhancing steadily
Emphasizes the constant enhancement or improvement.
evolving positively
Focuses on the beneficial evolution or change.
FAQs
How can I use "keeps looking better" in a sentence?
You can use "keeps looking better" to describe something that is continuously improving in appearance or quality over time. For example: "With each update, the software "keeps looking better"."
What are some alternatives to "keeps looking better"?
Alternatives include "continuously improving", "getting better all the time", or "improving steadily", depending on the specific nuance you wish to convey.
Is "keeps looking better" suitable for formal writing?
While grammatically correct, "keeps looking better" is generally more appropriate for informal contexts. In formal writing, consider alternatives such as "demonstrates continuous improvement" or "exhibits increasing quality".
What's the difference between "keeps looking better" and "looks better"?
"Keeps looking better" implies a continuous process of improvement over time, whereas "looks better" simply indicates that something's appearance or quality is currently superior to a previous state.
Editing plus AI, all in one place.
Stop switching between tools. Your AI writing partner for everything—polishing proposals, crafting emails, finding the right tone.
Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Source & Trust
83%
Authority and reliability
4.1/5
Expert rating
Real-world application tested