keep it top of mind

USAGE SUMMARY

The phrase "keep it top of mind" is a correct and usable phrase in written English.
You can use this phrase when you want to remind someone to keep a particular thought, concept, or idea in their mind. For example, "As we plan for next year's budget, keep it top of mind that revenue could be down."

✓ Grammatically correct

News & Media

Academia

Formal & Business

Human-verified examples from authoritative sources

Exact Expressions

5 human-written examples

This gives the team enough time to achieve something dramatic — but not so much that members will struggle to keep it top of mind.

Harvard Business Review

However, content will be more important than ever in 2017 and it's critical to keep it top of mind.

Forbes

The more this trend takes off, the more we need to keep it top of mind when implementing SEO strategies, taking into account the queries people will be conducting via voice search.

Forbes

But when we have that clear image and deep understanding of our destination — and we write it down to keep it top of mind — we recognize that reflecting or recovering from a strenuous work sprint is equally valuable to any action on a to-do list.

Forbes

Whatever your vision is, it's important to keep it top of mind.

Huffington Post

Human-verified similar examples from authoritative sources

Similar Expressions

55 human-written examples

For example, adding a short gratitude practice to staff meetings or infusing internal communications with gratitude keep it top-of-mind.

University of California, Berkeley

I suggest you keep the list on your refrigerator or somewhere else to keep it top-of-mind, so you can nudge yourself toward happiness every day.

HuffPost

It is supposed to illustrate our relevance and keep Kodak top-of-mind among our followers.

Forbes

Even if an MSP may not work for your company, it is imperative that you stay aware of potential threats and keep security top-of-mind.

Forbes

"We're really going to reach people at the point of need to keep Dramamine top-of-mind during the key summer months," said Madeline Blaize, the Dramamine brand manager at Prestige.

The New York Times

Of course, ICU-acquired mobility is just one harm, and this module is just one of many that share data and knowledge, make processes more efficient, prevent harm, and keep families top-of-mind.

Harvard Business Review

Expert writing Tips

Best practice

Use "keep it top of mind" when you want to gently remind someone to prioritize a specific consideration in their decision-making process.

Common error

Avoid using "keep it top of mind" in very informal settings. While acceptable, it can sometimes sound overly formal or business-like in casual conversations. Opt for simpler alternatives like "remember this" or "don't forget" for a more natural tone.

Linguistic Context

The phrase "keep it top of mind" functions as a reminder or a directive to prioritize or remember something important. It's often used to ensure that a particular issue or consideration is not overlooked during decision-making or planning, as confirmed by Ludwig.

Expression frequency: Uncommon

Frequent in

News & Media

60%

Academia

20%

Formal & Business

20%

Less common in

Science

0%

Encyclopedias

0%

Wiki

0%

Ludwig's WRAP-UP

In summary, the phrase "keep it top of mind" is a grammatically sound and usable expression, as stated by Ludwig, employed to remind individuals to prioritize or remember something important. While not overly formal, it finds frequent use in professional settings, news, and media, serving to ensure that key considerations are not overlooked. It can be replaced with synonyms such as "bear it in mind", or "remember it" to avoid repetition or adjust the tone to suit the specific context. Remember that a professional is more adapted compared to an informal context.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

bear it in mind

Emphasizes remembering something important, slightly more formal.

keep it in perspective

Focuses on maintaining a balanced view, adding a nuance of context.

hold it in consideration

Highlights active deliberation, suggesting a more thoughtful approach.

don't forget it

Direct reminder, simpler and more informal.

remember it

Basic recall, lacks the emphasis on importance.

prioritize it

Stresses importance and order of action.

focus on it

Highlights attention and concentration.

emphasize it

Highlights the level of importance.

give it prominence

Focuses on making something stand out.

never lose sight of it

Emphasizes continuous awareness and vigilance.

FAQs

How can I use "keep it top of mind" in a sentence?

You can use "keep it top of mind" to remind someone to remember something important, as in, "When planning the event, "keep it top of mind" that we need to accommodate dietary restrictions".

What are some alternatives to "keep it top of mind"?

Alternatives include "bear it in mind", "remember it", or "prioritize it". The best choice depends on the specific context and desired level of formality.

Is "keep it top of mind" appropriate for formal communication?

Yes, "keep it top of mind" is suitable for formal and professional communication. However, ensure the overall tone remains appropriate for your audience. In more casual settings, simpler alternatives might be preferable.

What's the difference between "keep it top of mind" and "focus on it"?

"Keep it top of mind" suggests a broader awareness and continued consideration, while "focus on it" implies a more concentrated and immediate attention. The former is about remembering, the latter is about acting.