its reputation

USAGE SUMMARY

The phrase "its reputation" is correct and usable in written English.
You can use it when referring to the perception or standing of a person, organization, or thing in the eyes of others. Example: "The company has worked hard to improve its reputation in the industry after the recent scandal."

✓ Grammatically correct

News & Media

Science

Formal & Business

Human-verified examples from authoritative sources

Exact Expressions

57 human-written examples

Does it deserve its reputation?

The Guardian - Film

So it has its reputation to maintain.

EU Parlament

It also values its reputation.

The Guardian - Opinion

It would harm its reputation," he said.

The Guardian

But it's better than its reputation.

The New York Times

It's renting out its reputation.

Huffington Post

It has aged — or rather, its reputation has aged.

The New York Times

It took some time to earn its reputation for elegance.

The New York Times - Food

Its reputation was awful.

The Economist

"But emerald never lost its reputation.

The New York Times - Arts

Its reputation for offering good value slipped.

The Economist

Expert writing Tips

Best practice

When discussing long-term impact, consider using "its reputation" instead of shorter alternatives like "image" for conveying a deeper sense of established perception.

Common error

Ensure you're using "its reputation" when referring to a singular entity. Use "their reputation" when referring to a plural entity. For example, "The company values "its reputation"," versus "The companies value "their reputation"."

Linguistic Context

The phrase "its reputation" functions as a noun phrase, where "its" is a possessive determiner modifying the noun "reputation." Ludwig AI confirms that this phrase is correct and frequently used across various contexts.

Expression frequency: Very common

Frequent in

News & Media

65%

Formal & Business

15%

Science

10%

Less common in

Wiki

5%

Encyclopedias

3%

Reference

2%

Ludwig's WRAP-UP

In summary, "its reputation" is a grammatically correct and versatile phrase used to describe the general perception or standing of an entity. Ludwig AI indicates that is a frequently used expression. It's commonly found in news, business, and scientific contexts. When writing, remember to use "its" for singular entities and "their" for plural ones. Consider alternatives like "its standing" or "its image" to add nuance. By understanding the different contexts, writers can ensure they are using the phrase effectively to convey the intended meaning.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

its image

Focuses more on the visual or projected perception rather than overall standing.

its standing

Highlights the hierarchical position or status within a field or community.

its credibility

Emphasizes the believability and trustworthiness.

its renown

Stresses widespread fame and recognition, often for positive achievements.

its public perception

Explicitly refers to how the general public views something.

its market position

Refers specifically to a company's standing in the marketplace.

its brand equity

Highlights the value and strength of a brand's image.

its track record

Emphasizes past performance as a basis for evaluation.

its profile

Refers to how well-known or visible it is.

its fame

Implies widespread public knowledge, often with a connotation of admiration or notoriety.

FAQs

How can I use "its reputation" in a sentence?

You can use "its reputation" to describe the general opinion or public perception of something, such as, "The restaurant's success hinges on "its reputation" for excellent service."

What's the difference between "its reputation" and "its image"?

"Its reputation" refers to the overall perception built over time, while "its image" is more about the projected or visual aspect. A company might have a positive image but a damaged "its reputation" due to past scandals.

Are there formal alternatives to "its reputation"?

Yes, in formal contexts you can use phrases like "its standing", "its credibility", or "its market position" depending on the specific context.

How does a company restore "its reputation" after a crisis?

Restoring "its reputation" typically involves transparent communication, addressing the root causes of the crisis, and demonstrating a commitment to ethical practices.